Raphaël Lenglet

Sole proprietor in digital consulting and strategy.

One point of contact to manage all your digital needs. Grow your online business with an all-in-one digital expert. A single point of contact, a true relationship of trust. I support you from strategy to implementation to simplify your digital daily life. My role: to become your long-term partner in growing your online business.

• - Deployment of a digital communication and marketing strategy for each brand/company

• - Deployment of a web editorial calendar specific to each brand/company

• - Deployment and configuration of various digital tools and platforms

• - Social Media and Community Management: Full configuration and administration of various accounts: Facebook, Instagram, LinkedIn, Twitter, Pinterest, and YouTube

• - Management of budget and sponsored campaigns on LinkedIn Campaign Manager, Facebook Business Suite, etc.

• - Deployment of digital contests.

• - Emailing/Newsletter: Configuration, creation, and administration of promotional and informational campaigns (+ segmentation, personalization, and A/B testing)

• - Graphic design and creation of all types of visuals.

• - Participation in brand image development.

• - Marketing automation and data synchronization between CMS and CRM.

• - Webmastering of existing websites (updating editorial and visual content, programming, SEO/UX/UI optimization, and module integration).

• - Creation, development, and full administration of 3 websites (3 CitizenGreen sites and 1 IMAGO site).

• - Administration and management of SEO, and its optimization.

• - Steering and support of the agency responsible for SEA.

• - Management of multi-channel stores.

• - Full configuration and management of Growth Hacking and Cold Mailing for the launch of various products and services for different Group brands.

• - Statistics, reporting, and KPI analysis (+ recommendations).

• - Implementation and management of an e-marketing strategy related to QR Codes.

• - Audit, acceptance testing, and competitive and technological watch.

• - Management of interns.

Within the Product and Innovation teams, in close collaboration with the Global Sales teams, support the e-marketing project manager in managing all B2B e-marketing levers.

• - Emailing: management of newsletters sent to customer databases (defining objectives, drafting, approving proofs, measuring performance of each send)

• - Display: management of display campaigns

• - Analysis and reporting of the performance of actions and their impact on website performance

• - Ad Hoc marketing support for new products

• - Coordination of activities with all departments