Raphaëlle Massy

• Development Marketing: analysis of market trends and opportunities, product development from creation to market launch, relations with purchasing/supply departments, quality, R&D and regulatory coordination, launch orchestration and performance analysis

• Operational Marketing: brand management (France and international) with 360 activation plan, packaging and support tool development, digital (strategy definition, SEO optimization, SEA campaigns, brand content, e-commerce), media plan (TV, Outdoor, PR...), budget management, sales force training, seminar organization

• Strategic Marketing: execution of 3-year strategic plans, definition of activation plan and international strategy, sales forecasts, sell-in/sell-out analyses, pricing strategy, quantitative/qualitative studies

• Management of junior product managers

• Management and coordination of product development (2019 launches and 2020 plan)

• Writing concepts/storytelling, insight research

• Analysis of trends, sell-in/sell-out market, competition, qualitative/quantitative studies

• Management, briefing and follow-up of creative agencies

• Communication with laboratories and industry

• Coordination with regions/countries to ensure launch deployment

• Renovation of Color Naturals packaging (64 shades) and the Nutrisse range Client portfolio 680 experts - French revenue €40k

• Creation of communications (website redesign, invitations, reports)

• Community Management

• Business development (emailing, meetings with experts and clients)

• Organization and logistical management of events (dinners, conferences) Management of 50 restaurants - French revenue €198M

• Autonomous creation of the marketing plan for Parisian restaurants

• Organization and on-site implementation of local promotional operations

• Product showcasing operations, merchandising

Creation of marketing plan

On-site implementation of local promotional operations

Product showcasing operations, merchandising