Freelancer profile translated to English.

Description

I am a freelance marketing & communication consultant, with over 7 years of experience in brand development, marketing strategy, and project management, acquired within major groups (Cooper, L’Oréal, Sodexo).

Today, I support companies, SMEs, startups, and independent professionals who want to clarify their positioning, make their offerings more desirable, and transform their ideas into concrete actions. My approach combines strategic vision with operational expertise.

My areas of expertise:

Marketing strategy and brand positioning
360° launch or activation plan
Marketing audit and concrete recommendations
Content strategy, social media, and digital communication
Creation of sales materials and pitches
Project management, agency coordination, and production monitoring
Ad-hoc support or marketing team reinforcement

Versatile, structured, and creative, I quickly adapt to very different environments: fast-moving consumer goods, beauty, wellness, hospitality, services, experiences, and impact projects.

An particular expertise in the cosmetics, health, and wellness sectors, with a strong understanding of their challenges and codes.

My goal: to provide you with a clear vision, energy, and above all, actionable solutions adapted to your reality.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Laboratoire Cooper
Senior Product Manager
PHARMACEUTICALS INDUSTRY
April 2019 - Today (7 years and 4 months)
• Development Marketing: analysis of market trends and opportunities, product development from creation to market launch, liaison with purchasing/procurement departments, coordination with quality, R&D, and regulatory affairs, launch orchestration, and performance analysis.
• Operational Marketing: managing my brands (France and international) with 360° activation plans, developing packaging and support tools, digital (defining strategy, SEO optimization, SEA campaigns, brand content, e-commerce), media planning (TV, Outdoor, PR...), budget management, sales force training, seminar organization.
• Strategic Marketing: developing 3-year strategic plans, defining activation and international strategy, sales forecasting, sell-in/sell-out analysis, pricing strategy, quantitative/qualitative studies.
• Management of junior product managers.
L'OREAL
International Marketing Project Manager
FASHION AND COSMETICS
July 2018 - December 2018 (5 months)
Paris, France
• Management and coordination of product development (2019 launches and 2020 plan).
• Writing concepts/storytelling, insight research.
• Analysis of trends, sell-in/sell-out market, competition, qualitative/quantitative studies.
• Management, briefing, and follow-up of creative agencies.
• Liaising with laboratories and industry.
• Coordinating with regions/countries to ensure launch deployment.
• Renovation of Color Naturals packaging (64 shades) and the Nutrisse range. Client portfolio of 680 experts - French turnover €40k.
• Creation of communications (website redesign, invitations, reports).
• Community Management.
• Business development (emailing, meetings with experts and clients).
• Organization and logistical management of events (dinners, conferences). Management of 50 restaurants - French turnover €198M.
• Autonomous creation of the marketing plan for Parisian restaurants.
• Organization and on-site implementation of local promotional operations.
• Product showcasing operations, merchandising.
Sodexo
Marketing Manager - Corporate Restaurants
September 2015 - September 2016 (1 year)
Paris, France
Creation of marketing plans
On-site implementation of local promotional operations
Product showcasing operations, merchandising.