Freelancer profile translated to English.
Back to original languageAbout Raphaëlle
Digital communication professional, I am constantly looking for new challenging missions to offer my skills in Brand Content, web writing, and natural referencing (SEO), among other specialties. With a background from top business schools, I have spent 10 years building experience combining agency roles (Digicomstory, Eskimoz), client-side positions (Disneyland Paris, Photobox, DIM, Groupe Casamance), and freelance consulting, to always stay ahead in these exciting fields. In 2015, I launched my own web copywriting structure, aimed at companies and individuals wishing to create theirs.
For 3 years, from October 2019 to September 2022, I supported Les Parcs Disney (Paris) on a long-term freelance mission, which I can renew with another company.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Paris (up to 10km)
Experience
- Disneyland ParisContent Designer / CopywriterTRAVEL AND TOURISMOctober 2019 - September 2022 (2 years and 11 months)Marne La Vallée, FranceFor 3 years, working 4/5ths of the time (on-site and remote), I was integrated into the Content Design Team of the Digital Department at Disneyland Paris, composed of 1 Editorial Lead and 6 full-time Content Designers, to:• create or update new web pages and user journeys on the mobile app using the best UX Writing techniques• engage in macro and micro thinking in collaboration with UX/UI teams on structure, design, and user-optimized journeys• continuously review natural referencing (SEO) requirements• adapt and transcreate from English to French within a team that was 50% French and 50% English-speaking• manage communication with a translation agency for content production in 6 languages complementary to French and English• manage projects from brief to publication, respecting deadlines and involving all stakeholders (UX/UI, Marketing, Events, Socials, PR, Press, Advertising, etc.)• monitor post-project KPIs with the dedicated Analytics teamTwo areas of work:>> Short and medium-term actions based on Disney Parks seasonality (e.g., experiences, shows, events, parades, etc.)>> Long-term strategic thinking and initiatives aimed at improving the overall user experience (e.g., creating page ecosystems, redesigning web pages or app journeys, new FAQ system, etc.)
Reviews
Recommendations
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IF
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Education
- Master 2 - Digital and Multimedia CommunicationESSCA2013