Raphaëlle De Bortoli

my website: studio-madame.fr

I build strategic brand universes for the agri-food, fine food, health, and wellness sectors.

What we build together:

– the creation and redesign of strategic visual identities

– artistic direction

– packaging design

– art direction for their product ranges

– custom illustrations (traditional or digital)

+30 brands supported since the creation of my studio, with complete follow-up: concept, execution, production, and printing.

Clients supported: food & wellness brands (Groupe Arterris | Calvados Morin | Adopte un brasseur | Domaine Bois de Devès AOP Fronton | Brasserie Hectare | Microbrasserie Zenzymes | Sheda Antilles | Marie Brizard | Breizh Odyssée | Matécito | Les artcutiers | La savoureuse)

Since 2020

Design and illustration of a cardboard box packaging.

Breizh Odyssée Boutique is more than just a sales space.

It's the natural extension of the Breizh Odyssée cultural center, dedicated to the discovery, transmission, and enhancement of Breton history, traditions, and know-how.

Artistic direction serving the narrative

I chose a sensitive and narrative approach.

The theme: "**The Legend**"

A graphic universe where every detail matters, every illustration catches the eye, slows down time. One observes. One marvels. One travels.

This object then becomes more than just a container

→ It is precious

→ It makes you want to offer it

→ It tells a story greater than itself.

A strong symbol stands at the center

🗡 Nominoë's sword, integrated into a phrase with deep values.

👉 A phrase that I had to modify during the creation process. Copyright.

Creating meaning. Creating desire.

Every detail is designed to arouse desire.

To hold a beautiful object in your hands. One that carries meaning.

Both in substance and in form.

This is where desire is born.

Their results ⬇️

A vibrant and immediately recognizable packaging

✅ Approved by the team

✅ Carries meaning for the brand

✅ Evokes emotion & recognition

🥟 Sheda Antilles: Family-owned Afro-Caribbean ravioli startup located in Martinique.

My mission for this project ⬇️

Artistic direction, positioning strategy, creation and execution of the **visual identity**, **logo**, **graphic charter**, illustrations, and brand mascots and pictograms. As well as the entire range of flexible product packaging and food product labels. (Food packaging designer and graphic design)

Results ⬇️

Abrand identitythat provides a more professional and contemporary image when presenting the funding application file.

Increased visibility and a more professional image when prospecting in mass retail.

A hyper-contemporary image allowing for greater differentiation from industry giants RANA and PANZANI.

An image aligned with their values and family history.

Food and beverage products, food packaging designer