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Raphaëlle CoudinRC

Raphaëlle Coudin

Senior Product Manager

€700/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Raphaëlle

6 years of experience in Product and project management in SaaS startups (Edtech, recruitment, and sustainable mobility).
I have worked for very diverse users in B2C (students, employees) and B2B (companies, universities, local authorities, associations...).
On web and mobile app.
And in the European market (particularly in France, the UK, and Germany).

I can manage a mission from product vision and strategy to delivery, including discovery and design.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • Omena
    Product Manager
    HEALTH AND WELLNESS
    September 2022 - September 2022 (1 month)
    Paris, France
    Short mission to support app monetization
    - User research (qualitative interviews)
    - Benchmarking
    - Recommendations made to the management team on key opportunities to explore to achieve defined objectives
    - Review of the onboarding journey and screens
    - Review of the paywall
    - Testing of new screens with users
    - Definition of the dashboard to track the main defined objectives
    Monetization User Research Benchmarking User Journey Wireframing User Testing
  • HappyPal
    Lead Product Manager - Freelance
    E-COMMERCE
    September 2021 - June 2022 (9 months)
    Complete redesign of the website and mobile application for end-users and clients, and the Back Office used internally.

    Redesign of various features and journeys with designers
    Implementation of SCRUM methodology
    Organization of the team into squads
    Recruitment of Product profiles
    Launch of V2 with new clients and migration of existing clients
  • JobTeaser
    Product Manager - Universities
    EDUCATION AND E-LEARNING
    February 2020 - July 2021 (1 year and 5 months)
    Île-de-France, France
    Product Manager in an impact team to expand our network of partner institutions in Europe and retain them.

    - Definition of the team's strategy to achieve annual OKRs, identification and prioritization of major opportunities

    - User interviews (schools and universities, students and recent graduates, companies) to test hypotheses and identify problems to solve

    - Design with the team of the next features (vision + first versions) by sharing the constraints to respect (business, legal...)
    - Co-construction of the product with some of our users

    - User testing on mockups and prototypes

    - Breakdown and estimation of features to be developed

    - Sprint management (SCRUM methodology), backlog prioritization, functional reviews

    - Launch of new products or features: use of rollouts, communication to our target users, production of communication materials and talking points for sales teams

    - Analysis: definition of success criteria, A/B tests, construction and monitoring of dashboards with the data team

Recommendations

HP
FU
Sébastien LoridonSL
Hahyeon Park and 2 other people have recommended Raphaëlle

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Education

  • Master in Management, Specialization in Economics
    ESCP Europe
    2014
    Programme « Grandes Ecoles ». Première année de master sur le campus de Londres, deuxième année à Buenos Aires en échange universitaire, puis à Paris en Spécialisation Economie. Principales matières étudiées : Economie, Finance, Contrôle de gestion, Stratégie, Marketing.
  • FullStack Developer, Web Development
    Le Wagon
    2016
    Programme FullStack (Le Wagon - Batch #47) 9 semaines de formation au développement web : - Ruby, Rails - Object Oriented Programming - Data Modeling, SQL - HTML, CSS, Bootstrap, JavaScript, jQuery - Git & GitHub - Algorithms Projet final Code en équipe et en deux semaines d'une web app : - qui crée des revues de presse à partir de média variés avec des lignes politiques différentes - et aide ses utilisateurs à sortir de leur bulle médiatique

Skill set (19)

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