Freelancer profile translated to English.
Back to original languageAbout Raphael
đ Media Buyer | Google Ads & Social Ads for 5 years, I help startups, SMEs, and large companies boost their acquisition through intelligent and tailor-made management of their advertising campaigns.
I master all the Paid Media levers to transform your advertising investments into real growth, whether for e-commerce, lead-gen, or SaaS accounts
đŻ Why collaborate together?
đ
+âŹ10M in advertising budgets managedacross various sectors and markets
â
**Official Certifications**: Meta Ads, TikTok Ads, Google Ads (Search, Shopping, Display, YouTube, PMax)
đ **Analytics & Tracking Expert**: GA4, GTM
đŻ **Experience on both advertiser and agency sides**, with a comprehensive view of business challenges
đ Former head of international development for agency clients,accustomed to multi-country strategies
âïžGoogle Partnersmember, Rated5/5**, & selected among the **top 10% of freelance media buyers
đ The missions I regularly undertake:
đŻ Acquisition & Campaigns
- Setup, management, and optimization of SEA & SMA campaigns (Google, Meta, TikTok, LinkedIn, Snapchat, Pinterest, Reddit)
- Comprehensive audit of your advertising accounts to identify growth levers & optimization areas
- Training to upskill your teams
âïž Tracking & Conversions
- Tracking audit via GTM
- Tags and conversion pipeline
đ Analysis & Autonomy
- Report creation on Looker Studio
- Regular reporting at your convenience
đ„ The Advantages
đ Agency-level quality of service, with the flexibility and responsiveness of a freelancer
đČ Smooth communication: available on WhatsApp, Slack, email (or others as needed)
⥠Quick response: quotes and initial contact guaranteed within hours.
đ€ Transparency, education, and tailor-made support
đ Want to take your campaigns to the next level? Let's talk!
French
Native or bilingual
English
Fluent
German
Conversational
Remote only
Primarily works remotely
Experience
- FreelancePaid Media Consultant / Senior Media Buyer (SEA/SMA Expert)CONSULTING AND AUDITSOctober 2025 - Today (10 months)Paris, FranceMedia Buyer | Google Ads (Google Partners member) & Social Ads for 5 years, I help startups, SMEs, and large companies boost their online advertising acquisition through intelligent and tailor-made management.I master all Paid Media levers to transform your advertising investments into tangible growth, whether for e-commerce, lead-gen, or SaaS accountsđŻ Acquisition & Campaigns- Setup, management, and optimization of SEA & SMA campaigns (Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Snapchat, Pinterest, Reddit, etc.)- Comprehensive audit of your advertising accounts to identify growth levers & optimization areas- Training to upskill your teamsâïž Tracking & Conversions- Multi-platform tracking audit via GTM- Implementation of tags and conversion pipelineđ Analysis & Autonomy- Report creation on Looker Studio, Google Sheet...- Personalized and flexible support according to your organization
- datashakeDigital Strategy Consultant / Senior Media BuyerTELECOMMUNICATIONSOctober 2023 - October 2025 (2 years)Paris, France
- Analysis of client brief and definition of digital acquisition strategy
- Management of online marketing campaigns: Meta Ads (formerly Facebook Ads), Google Ads, TikTok Ads, Bing, LinkedIn, Pinterest, Reddit...
- Client relationship management: meetings, weekly calls, daily exchanges
- Performance analysis and reporting (Google Looker Studio, GA4, Excel...)
- Account audit execution
- Tracking implementation
- Participation in tech events and constant monitoring
- EasyBourse
On Malt
Media Buyer / Digital StrategyBANKING AND INSURANCEAugust 2022 - September 2022 (2 months)Support mission for setting up and managing Google Ads and social Ads campaigns, and training teams.- Campaign structure including B2C and B2B lead acquisition, using levers like Google Ads, Meta Ads, and LinkedIn Ads.
- Looker Studio setup and reporting
- Tracking overhaul
Reviews
L
Laura
Content Manager - FIDUCIAL Office Solutions
Reviewed on 6/17/2026
We worked with Raphaël on setting up sponsored Meta campaigns and the collaboration went very well.
Raphaël is professional, responsive, and attentive to needs and constraints. He understood our expectations well, supported us in campaign deployment, and shared his advice and recommendations with great pedagogical skill.
A very smooth and effective collaboration from start to finish! We will not hesitate to work with Raphaël again in the future if similar needs arise.
Charly
Fondateur - CALLEAD
Reviewed on 4/10/2026
Raphael assisted me in setting up a lead generation-focused Google Ads Search campaign. His work is impeccable, as is his availability.
I can only recommend Raphael, for his support, his skills, and his friendliness.
Raphael has chosen to hide 2 reviews
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Education
- Marketing Intelligence & InnovationEDHEC Business School2019Marketing digital Analyse de données Media Buying Commerce international SEA/SMA/SEO CRM
- Master's Degree in Digital Marketing, Data & E-commerceSKEMA Business School2020Media Buying SEA/SMA/SEO Paid Media CRM Commerce Ălectronique & Lead Gen
Certifications
- Meta Certified Media Buying ProfessionalMeta
- Google Ads Search CertificationGoogle