About Raphaëlle
French
Native or bilingual
English
Native or bilingual
German
Conversational
Experience
- IDRE GAMINGMarketing and Communication ManagerVIDEO GAMES AND ANIMATIONOctober 2024 - Today (1 year and 8 months)Toulouse, FranceCreation and definition of the offer, pricing, positioning...Establishment and implementation of the multichannel communication strategy
- ABC PMSMarketing DirectorENTERTAINMENT AND LEISUREJanuary 2024 - May 2024 (4 months)Context of launching a new brand- Marketing & Communication Strategy- Website redesign: audit, optimization, SEO, graphic charter, content, architectureWorking with a graphic designer and a developer- Work on brand image, notoriety & values- Social Media: editorial strategy overhaul, training of existing teams, work on image and trends- Social Ads: creation of targeted marketing campaigns / Instant Experience with UGC- Partnerships / Marketing Operations- Lead generation
- Brasserie ChromatiqueMarketing & Communication ManagerAGRICULTUREOctober 2022 - October 2023 (1 year)Boulogne-sur-Mer, France- Marketing Strategy Consulting around the product, positioning, distribution channels, commercial offers and implementation of marketing operations- Communication Strategy: work on image, messaging, notoriety, education- Social Media:Strategy, content (photo, videos, writing), webmarketing with targeted advertising, contest marketing operations, partnerships, community managementInstagram: followers from 600 to 1600 / Engagement approx. 15% Max video views: 27kFacebook: followers from 1000 to 3000 / Average reach followers x1.5-2 / Engagement approx. 20% / Average video views: 12k- Press Relations- Projects / Partnerships:Nausicaà - Endowment Fund (algae beer / €1 donated per liter sold)Beer & Food Pairings Tastings: with La Liégeoise (* at Guiche Michelin), Popote(labeled Hauts de France European Region of Gastronomy)With artists:Marika: artistic workshop (painting)Jérôme Guerville: work on a theatrical visit around the history of beerPierre Philippe: creation of labels / visuals for screen printing on t-shirtsBoulogne City Gang: idea and programming: Welsh-style beer: the 8.7 Welsh Coast- Event Management:Organization of workshops and tastings around themesProgramming and organization of a festival for the 1st anniversary: 2 days, 8 music groups, food trucks, tasting workshops, mindful tasting, beer yoga...Event with Boulogne City Gang: release of the 8.7 Welsh Coast / concert with the Welsh Recordz collective / seagull cry contest animation / Welshtruck...Organization of eventsBeer & food pairing tastings labeled Hauts de France European Region of Gastronomy- Offers- Graphic design:Creation of visualsCreation of a merchandising line with online store setupBusiness card redesignCreation of 3 beer labels- Photo
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Education
- Master in International Business specializing in CommunicationIFCIM2013Beaucoup de Marketing , Marketing Web et de communication La quasi totalité des cours et projets en anglais
- Bachelor's Degree in Business AdministrationISAM (Groupe Sup de Co Amiens)2007