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Raphaëlle .R.

Raphaëlle .

Marketing & Communication Consultant

€500/day
Boulogne-sur-Mer, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Raphaëlle

Marketing Communication Consultant - Strategy & Operations

I support you in both strategy and operations.

I've had the chance to work on very diverse projects. What I love? Finding solutions that surprise, that work, and that get people talking.

My expertise insupport, strategy**, and content creation has enabled me to transform complex ideas into tangible successes. I am passionate about innovation, social responsibility, and creating **lasting impactin everything I do.

I have worked for banks, insurance companies, artists, performance venues, an artisanal brewery, music festivals, ...


👉 Where I am useful

- Global and complex project management
- Strategy creation
- Creation and implementation of impactful campaigns in line with their values
- Business and image development
- Support, optimization
- Whenever it involves creativity or bringing innovative ideas

🔥 My strengths

- Social media: + 15 years of experience
- Meta and Google Ads management
- An algorithms geek
- Organic visibility on a classic post at least twice the number of followers per post! It regularly reaches 7, 8, or even 10 times the number of followers. (Meta)
- Engagement never below 15%
- = The virtuous cycle for a boosted image and generated sales

🚀 My characteristics

- Empathetic approach, the client is at the heart of my actions & strategies
- Dynamic and responsive
- Passionate about innovation, new technologies
- Curious and creative, always on the lookout for a solution
- Strategic and optimization-focused

I am looking to connect with professionals seeking strategic expertise in communication and marketing. My goal is to share my knowledge, inspire, and find collaboration opportunities to create a positive impact.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • German

    Conversational

Can work on-site
Boulogne-sur-Mer (up to 50km), Lille (up to km)

Experience

  • IDRE GAMING
    Marketing and Communication Manager
    VIDEO GAMES AND ANIMATION
    October 2024 - Today (1 year and 8 months)
    Toulouse, France
    Creation and definition of the offer, pricing, positioning...
    Establishment and implementation of the multichannel communication strategy
    Webmarketing Strategy Communication Strategy Social Media
  • ABC PMS
    Marketing Director
    ENTERTAINMENT AND LEISURE
    January 2024 - May 2024 (4 months)
    Context of launching a new brand

    - Marketing & Communication Strategy
    - Website redesign: audit, optimization, SEO, graphic charter, content, architecture
    Working with a graphic designer and a developer
    - Work on brand image, notoriety & values
    - Social Media: editorial strategy overhaul, training of existing teams, work on image and trends
    - Social Ads: creation of targeted marketing campaigns / Instant Experience with UGC
    - Partnerships / Marketing Operations
    - Lead generation
    Communication Strategy Social Ads Social Media Training Social Media Branding
  • Brasserie Chromatique
    Marketing & Communication Manager
    AGRICULTURE
    October 2022 - October 2023 (1 year)
    Boulogne-sur-Mer, France
    - Marketing Strategy Consulting around the product, positioning, distribution channels, commercial offers and implementation of marketing operations
    - Communication Strategy: work on image, messaging, notoriety, education

    - Social Media:
    Strategy, content (photo, videos, writing), webmarketing with targeted advertising, contest marketing operations, partnerships, community management
    Instagram: followers from 600 to 1600 / Engagement approx. 15% Max video views: 27k
    Facebook: followers from 1000 to 3000 / Average reach followers x1.5-2 / Engagement approx. 20% / Average video views: 12k

    - Press Relations
    - Projects / Partnerships:
    Nausicaà - Endowment Fund (algae beer / €1 donated per liter sold)
    Beer & Food Pairings Tastings: with La Liégeoise (* at Guiche Michelin), Popote
    (labeled Hauts de France European Region of Gastronomy)
    With artists:
    Marika: artistic workshop (painting)
    Jérôme Guerville: work on a theatrical visit around the history of beer
    Pierre Philippe: creation of labels / visuals for screen printing on t-shirts
    Boulogne City Gang: idea and programming: Welsh-style beer: the 8.7 Welsh Coast

    - Event Management:
    Organization of workshops and tastings around themes
    Programming and organization of a festival for the 1st anniversary: 2 days, 8 music groups, food trucks, tasting workshops, mindful tasting, beer yoga...
    Event with Boulogne City Gang: release of the 8.7 Welsh Coast / concert with the Welsh Recordz collective / seagull cry contest animation / Welshtruck...
    Organization of events
    Beer & food pairing tastings labeled Hauts de France European Region of Gastronomy

    - Offers

    - Graphic design:
    Creation of visuals
    Creation of a merchandising line with online store setup
    Business card redesign
    Creation of 3 beer labels

    - Photo
    Marketing Communication Event Management Social Media Photography

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Education

  • Master in International Business specializing in Communication
    IFCIM
    2013
    Beaucoup de Marketing , Marketing Web et de communication La quasi totalité des cours et projets en anglais
  • Bachelor's Degree in Business Administration
    ISAM (Groupe Sup de Co Amiens)
    2007

Skill set

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