About Raphael
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- BIO pro
On Malt
Google Maps Listing Optimization - Local SEONovember 2025 - January 2026 (2 months)Paris, FrancePriority actions taken:• Audit and Semantics: Proximity keyword research and optimization of the title, main category, and secondary categories.• SEO Content: Writing an optimized description and implementing a Google Posts strategy to boost the listing.• Trust Signals: Management of customer reviews and optimization of the product/service catalog.• Georeferencing: Image optimization (metadata) and NAP (Name, Address, Phone) consistency across the web.Results obtained:A progression of performance indicators: significant increase in route requests, improved click-through rate (CTR), and measurable growth in direct phone calls from the mobile interface. - LUGAN AND PARTNERS
On Malt
Creation of quality French backlinks for a coaching & leadership websiteSeptember 2025 - October 2025 (1 month)Paris, FranceThe mission was to implement an initial netlinking campaign to improve the online visibility of Mr. Lugan's website.I identified and created relevant backlinks on quality sites to strengthen the domain authority and optimize its search engine positioning.This first step aimed to lay the foundation for a solid link profile. To complement this work, a regular strategy of more backlinks (directories, contextual links, etc.) can be considered to make the site's profile more natural and ensure sustainable long-term progress. - FreelanceSEO Expert - SEO Netlinking - Natural Referencing | SEO AuditTECHJanuary 2023 - Today (3 years and 6 months)Paris, FranceSEO Expert, SEO Netlinking campaigns, and complete SEO Audit
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Education
- Bachelor's Degree in Marketing and ManagementUniversity of Montpellier2012Licence de marketing et gestion, marketing et gestion
- Master's Degree in Marketing and ManagementUniversity of Franche-Comté2014
Certifications
- Google AnalyticsGoogle Academy2020