Raphaële Fontana

Following the acquisition of an aesthetics salon, Morgane wanted a new graphic charter and a new website that better reflected her way of working and her values.

🌈 Graphic identity redesign:

- Logo

- Graphic charter

- Visual template for Instagram

🤩 Website redesign:

- A website that encourages clients to make appointments through numerous calls to action placed at different points on the site (menu, footer, CTA...)

- A showcase highlighting the client's values: well-being, passion for the profession, and expertise.

View the website of Les Mille et Une Beautés: https://www.les-mille-et-une-beautes.fr/

L'Effet de Serre is a project for an eco-responsible and solidarity-based living space located in Parc du Canal, Ramonville.

L'Effet de Serre needed a showcase website to convince investors of the project's solidity and credibility.

Criteria: creation of a website to simply explain a complex and evolving project. The site must also convey the project's values: eco-responsibility, solidarity, and innovation.

🌈 Creation of the graphic identity:

- A graphic identity inspired by the Bauhaus artistic movement, whose values are deeply aligned with the project's values and objectives.

- A typographic logo and icons composed of simple geometric shapes (squares, rectangles, triangles, and circles) combined together.

- More modern vibrant colors than Bauhaus colors to better represent the project's innovative aspect. Vibrant colors create memorable visual cues to enhance brand recognition.

🤩 Website creation:

- A dynamic website

- A primary call to action for the entire site: contact. All call-to-action elements lead directly or indirectly to the contact page.

Discover the website of L'Effet de Serre: https://www.leffetdeserre.fr

Nepco is an CSR consulting firm based in Montauban. Its founder, Nathalie Picardat, wants a website that reflects her business and personal convictions. Her criteria: an eco-responsible website that conveys her professionalism and her values of authenticity, respect, and optimism.

🌈 Graphic identity redesign:

- A reworked graphic identity to better match the target client (SME manager around forty years old, personally committed).

🤩 Website redesign:

- A website with almost no photos to reduce its weight and thus its carbon footprint.

- With the absence of photos, the challenge is to make the site dynamic and pleasant to read: visual rhythm is created through alternating color sections, pictograms, and highlighting key terms in headings.

View the website of the Nepco firm: https://nepco.fr