Freelancer profile translated to English.

Description

I am Raphaël. I have been working in marketing, digital, and communication for over 18 years.

Working as Marketing Director at Cegedim Santé, I also teach and train in business schools and professional training organizations.

My areas of expertise:

- Customer acquisition strategy

- Customer loyalty strategy

- User & customer experience

- Digital transformation & Innovation

I am available to discuss your projects, do not hesitate to contact me!

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Cegedim Santé
MARKETING DIRECTOR
SOFTWARE PUBLISHING
January 2023 - Today (3 years and 6 months)
Boulogne-Billancourt, France
Member of the Commerce & Marketing Executive Committee, regular reporting to the Executive Committee.

Managing 4 departments (digital, markets, events, project management – 14 people) and developing acquisition, loyalty, product, and event marketing strategies.

RESULTS: +200% leads in 10 months with the same budget as the previous year.
Marketing digital Data Product Marketing Events Partnerships
Crédit Agricole Leasing & Factoring
E-MARKETING MANAGER
BANKING AND INSURANCE
February 2018 - January 2023 (4 years and 11 months)
Montrouge, France
Developing the omnichannel strategy (E-Marketing, SMS & call center) by optimizing the customer experience through data & CRM, within a team of 25 people, reporting to a Project Director and supervised by the Executive Committee.

RESULTS: Increase from 13% to 45% loyal customers in 6 months.
Digital Marketing Marketing Automation CRM SEO SEA SMO Display Digital Transformation
Crédit Agricole Assurances
E-BUSINESS MANAGER
BANKING AND INSURANCE
August 2015 - January 2018 (2 years and 5 months)
Paris, France
Creating a new brand from scratch, its visual identity, then defining the customer acquisition strategy on digital channels, within a team of 30 people, reporting to a Service Manager and supervised by the Executive Committee.

RESULTS: Successful POC with a new brand launched in 9 months.
Digital Marketing UX UI SEO SMO SEA Affiliation Display customer journey Editorial Strategy Branding Customer Acquisition