Raphael C.

• Creation of a communication strategy and customer acquisition funnels

• Acquisition of 15+ clients for prospecting and business strategy consulting missions

• Over 100k eur generated for our clients

Selection of projects Marketing, Sales, Customer Experience Consultant – Paris, France

• Support for a public transport operator in framing strategic marketing activities

• Framing and execution of a relational marketing plan to retain existing users and acquire new customers through marketing actions

• Benchmark on the French and international market - 15 players analyzed, over 50 best practices identified

• Segmentation using Open Data in partnership with a Data Scientist team

• Framing of a loyalty program based on market trends

• Support for a public transport operator in the application of the LOM (opening of ticket distribution)

• Drafting of partnership agreements related to LOM regulations

• Definition of relevant economic models

• Monitoring of contracts with partners and compliance with contractual requirements for each party

• Market analysis and B2B segmentation for market conquest for an energy optimization player

• Coordination of quantitative segmentation with Data Science teams

• Analysis of energy consumption trends and regulatory trends in France

• Competitive analysis

• Prioritization of segments and creation of the commercial strategy

• Analysis and mapping of costs and redesign of financial processes for a public entity

• Definition of offer groupings based on discriminating criteria to serve as a basis for creating new offers and remunerating establishments

• Redefinition of the remuneration methodology for establishments by grouping offers according to co-established criteria with the client and creation of a modeling and economic projection tool for the analyzed BU's offers

• Application of this model for projections from 2023 to 2028

• Creation of a list of performance indicators for 147 CHANEL boutiques in Europe and preparation of a test description for each indicator for automation (boutique performance, stock management…)

• Training of employees on the operation of the automated report to ensure its maintenance and updating

• Monitoring the implementation of recommendations from 13 audits in collaboration with operational teams to ensure the proper implementation of the recommendations made

• Determination and updating of tests on processes to be carried out in order to assess the risks of the audited entities

• Execution of tests based on expense reports, Excel database, internal policies, previous audits, and workshops with operational teams

• Writing conclusions following the tests performed and issuing recommendations to address identified problems