About Raphaël
French
Native or bilingual
English
Fluent
Experience
- OnyxLLCMARKETING AUTOMATION & CONVERSION TUNNELSEDUCATION AND E-LEARNINGFebruary 2025 - Today (1 year and 6 months)
Mission: Structuring high-performing sales funnels and automating the customer journey.
Design and deployment of custom conversion funnels (landing pages, email flows, follow-up sequences)Implementation of marketing automation systemsConversion rate optimization at each stage of the funnel: from acquisition to saleCollaboration with sales teams to create a seamless link between marketing and closing - FUNDAMENTAL - Muret & AuteriveINSTAGRAM ACCOUNT MANAGEMENT & AUTOMATIONSSeptember 2023 - Today (2 years and 11 months)
Mission: Developing visibility and generating qualified leads via Instagram & marketing automations.
Creation and execution of targeted content strategies (local visibility, social proof, reassurance)Implementation of conversational automations (ManyChat + Meta Ads) to capture, qualify, and convert leads into trial sessionsIntegration of an automated lead nurturing system (email + retargeting)Optimization of conversion processes between Instagram, Messenger, website, and internal toolsResults: significant increase in weekly incoming leads and improved conversion rate - LeikeupCommunity ManagerFASHION AND COSMETICSMarch 2021 - October 2022 (1 year and 7 months)Toulouse, FranceDevelopment of a TikTok content strategy for makeup artist Leikeup Artist, searching for photographers and models to practice her services with micro-influencers.
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Education
- European Master in Business StrategyCFAP2024Mastère Européen en Stratégie d’Entreprise – niveau Bac+5 Formation spécialisée en pilotage stratégique, développement commercial et management de projet à l’échelle nationale et internationale. Compétences clés acquises : - Analyse stratégique (diagnostic interne/externe, matrices SWOT, PESTEL, etc.) - Définition et mise en œuvre de plans de développement à court, moyen et long terme - Gestion d’équipe et management opérationnel - Pilotage budgétaire et indicateurs de performance - Connaissance des enjeux économiques et concurrentiels dans différents secteurs - Maîtrise des leviers de croissance d’entreprise (innovation, positionnement, internationalisation) Cette formation m’a permis de développer une vision globale de l’entreprise, en alliant réflexion stratégique, esprit d’analyse et capacité à transformer des idées en résultats concrets.