Freelancer profile translated to English.
Back to original languageAbout Raphael
My goal: to make you remarkable!
Are you looking for a 360° designer to give your brand more visibility, make your site more dynamic, enhance your services, rework your graphic or editorial charter, or support you in your overall communication strategy? Let's study your project together.
My missions and skills:
➤ Brand support: global strategy, brand image, consulting, audit, storytelling, graphic design, editorial charter, website creation or redesign, B2C e-commerce.
➤ Creation: content writing, blog, script, scenario, design (logo, graphic universe), copywriting, art direction.
➤ Everyday tools: Photoshop, Mac OS, Prestashop, Shopify, Powerpoint / Keynote, Youtube, Insta.
Who are my services for?
Mainly for VSEs, SMEs, and Pure-Players who wish to review their brand image, work on their content, launch their media, or rework their communication strategy (small shops and artisans fascinate me!)
My background in a few lines:
With a background in audiovisual production, I joined various communication agencies as a copywriter, where I created everything from banners and e-mailings to radio and digital campaigns. I then became an exclusive consultant for a retail business looking to launch into e-commerce, quickly taking charge of the company's entire communication strategy.
My 360° vision led me to take over its management, while maintaining my consultant status for external companies that regularly call on my services, for everything from YouTube video creation to website redesign, as well as some brand content production.
Passionate about literature, I am working on my first novel and occasionally contribute to blogs.
English
Conversational
Italian
Conversational
French
Native or bilingual
Can work on-site
Paris (up to 15km)
Experience
- RC/BCBrand Consultant / CopywritingCONSULTING AND AUDITSFebruary 2022 - Today (4 years and 5 months)Brand consultant for small and medium-sized businesses, B2B, B2C, e-commerce, or artisan businesses.- Website, logo, graphic and editorial charter redesign- Shopify / Wix website creation, blog creation, content writing (blogs, newsletters)- Copywriting for briefs, scenario contribution (fiction, series, reportage)- Brand strategy consultant, target definition, external provider management, project monitoring
- CDCHead of Communication and E-commerceE-COMMERCEApril 2014 - January 2022 (7 years and 8 months)Paris, FranceIn charge of communication, e-commerce, and management of a retail store:- Launch of a YouTube channel: reportage, product tests, tutorials... (2.3M views),- Logo redesign, new store layout, development of new store and web universes, budget and external provider management.- Website and its development management- Monitoring of technical providers: SEO, SEA, web agency- Management of communication tools, digital strategy, content and community manager- Art, graphic, and editorial direction (product sheets, emailings, banners, blog)Took over the commercial and marketing management of the store as well as the e-commerce site:- Redesign of the commercial strategy, negotiation and takeover of product distribution contracts, hiring and training of a new team.- Sales team management- Commercial and marketing strategy- Purchasing management
- IndépendantCommunication Consultant / CopywriterE-COMMERCESeptember 2009 - February 2014 (4 years and 5 months)Paris, France360° Copywriter | Branding and E-commerce Consultant:- Redefinition of commercial and marketing strategy (VSEs, motorcycle, sports, artistic fields)- Creation of new identity: logo, color scheme, layout (retail, institutional site, sports club comparator)- E-commerce site creation (editorial charter, product sheets, blog, newsletters)Development and management of an e-commerce site:- Budget management and management of external stakeholders and providers (retail)- Creation of the site's graphic and editorial charter- Implementation of the e-commerce structure (integration of web tools into the commercial structure, team training)Social media development (for CDC):- Brand deployment on Facebook, Instagram- Development of a YouTube channel: script writing, production supervision...- Launch of newsletters and blog: content writing, targeted campaignsFreelance Copywriter / Advertising Agencies (Visual Link, Tequila):- Concept development (Claude Monet Foundation)- Participation in tenders (Brief writing, 360° creative concepts)- Writing web content and games (Banners, blogs, articles)- Redesign of the editorial charter for a showcase site (Cisco, Michelin, Capegimini...)
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Education
- Audiovisual Production DegreeEicar2006Réalisation audiovisuel, gestion de projet, management d'équipe de production, rédaction scénario, demande de financement de projets, concours vidéos...
- First cycle in Audiovisual ProductionEicar2007Spécialisation production audiovisuelle, année d'alternance : gestion de projet événementiel, captation vidéo, conception rédaction publicitaire...