Freelancer profile translated to English.

Description

🎯 Media & Growth Consultant | Strategy, Execution & Training

With over 6 years of experience in top French Media agencies, I offer my knowledge to help you grow your business. The goal is to align with your objectives, challenge them, and speak the same language with common KPIs.

I support brands in their growth with a 360° approach:

✔️ Media & Acquisition Strategy

✔️ ROI-oriented Growth Hacking

✔️ Operational campaign management

✔️ Team training to internalize know-how

🎯 What are your objectives?

- Increase brand awareness?

- Acquire new customers?

- Increase qualified traffic to your website?

- Boost your revenue?

🤝 How can I support you?

- Business analysis based on your key KPIs (CAC, New Customer CAC, LTV, Retention, etc...)

- Media audit implementation

- Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, etc. account setup

- Technical and editorial setup of campaigns: Google Search, Google Display, Shopping, YouTube, Facebook Ads, Instagram Ads, Snapchat Ads, and TikTok Ads

- Campaign and lever optimization based on performance

- Results analysis, reporting, and strategic recommendations

- Dashboard creation for performance tracking via Looker Studio

- Media Plan recommendations and orchestration

🛠 What tools is my expertise in?

- SEA: Google Ads | Microsoft Bing | SA360

- SMA: Meta, Snapchat, TikTok, Pinterest, Twitter, YouTube...

- Display: GDN | DV360

- App install tools: UAC | Apple Search Ads

- Web Analytics: Google Analytics? Shopify

- Data visualization: Looker Studio

- Support: Excel, PPT, Notion

My way of working is based on transparency, communication, and education regarding the methods used, as well as a results-oriented approach.

Do you have a business objective? I'll help you exceed it.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Bordeaux (up to 50km)

Ben&Vic
HEAD OF PERFORMANCE
E-COMMERCE
May 2024 - December 2024 (7 months)
Bordeaux, France
- Guarantee of media department quality
- Structuring of the media department
- Guarantee of processes and monitoring
- Strategic development of the offering
- Top client consulting missions
- Commercial audits
- Monitoring and challenging of implemented strategies
- Training and skill development of teams. Creation of a training program for Google, Meta, Business, and relational aspects
- Product: Evolution of the offering and services provided
Google Ads Growth Hacking Strategic Recommendations Media Planning Training
tigrz
SENIOR MEDIA MANAGER
E-COMMERCE
February 2023 - April 2024 (1 year and 2 months)
Paris, France
- Management of a team of 2 junior managers and their SMA/SEA consultant team
- Creation and development of an SEA department within the agency (from 2 to 12 clients)
- Execution and participation in Media tenders
- SEA/SMA account audits
- SEA/SMA Media Strategic Recommendations for performance and branding
- Media Plan creation
- Management of a strategic client portfolio
- Process optimization
- Internal training of SEA/SMA teams
- Development of synergies between SMA and SEA
Media Planning Training Strategic Recommendations Google Ads Meta Ads
FIFTY-FIVE
MEDIA EXPERT - TEAM LEADER
E-COMMERCE
January 2022 - February 2023 (1 year and 1 month)
Paris, France
- Management of a team of 6 consultants
- Management of a large account portfolio (Zadig&Voltaire, Orange, La Mutuelle Générale, Butagaz...)
- Management of performance and branding media projects
- Project manager and key account coordinator
- Media audit execution
- Response and participation in Media tenders
- Strategic recommendations
- Internal team training
- Monitoring and benchmarking
Google Ads Meta Ads Audit Training Strategic Recommendations