Raphaël Bel

At La Cantine des Talents, I hold the position of Operations Director with cross-functional responsibility for the entire talent acquisition and qualification chain.

I manage and optimize our clients' advertising budgets on the main acquisition platforms: Meta (Facebook / Instagram), Google Ads, and TikTok Ads. I am involved in the entire campaign cycle: defining media strategy, creating campaigns, setup, performance monitoring, continuous optimizations, and budget arbitration based on results.

My approach is resolutely performance and ROI-oriented, with fine-tuned monitoring of key indicators (cost per application, volume, profile quality, conversion rate) and continuous adaptation of messages, audiences, and formats according to business and geographical contexts.

In direct liaison with clients, I ensure operational and strategic campaign follow-up, reporting of results, and recommendations for improvement, with a focus on partnership and transparency.

In parallel to the media dimension, I also act as an operational recruiter: contacting candidates, qualifying profiles, phone calls, understanding career paths and motivations, to ensure the right fit between company needs and presented talent.

This dual role – digital acquisition and field recruitment – allows me to effectively connect advertising performance with the reality of recruited profiles and concrete business challenges.

At APSIDE, an IT services company specializing in high-value IT projects, I held the position of Business Engineer dedicated to the banking and financial sector.

I managed a portfolio of key accounts, including investment banks and financial institutions (BPI, Crédit Agricole, and other major players), with the goal of supporting their IT system transformation projects.

My role covered the entire sales cycle: prospecting and account development, understanding business and technical challenges, presenting APSIDE's expertise on strategic and innovative topics such as artificial intelligence, data, cloud, and cybersecurity, then building proposals tailored to client needs.

I was also involved in building and staffing project teams, proposing engineering profiles (developers, business analysts, project managers, technical experts) from internal teams or identified specifically for missions. This dimension involved strong collaboration with HR teams, as well as targeted and in-depth candidate sourcing when required skills were not immediately available.

My approach was guided by three constant priorities: speed of execution, operational efficiency, and a perfect match between client needs and proposed profiles, in often demanding and high-stakes project contexts.

This experience allowed me to develop dual sales and recruitment expertise, at the heart of complex banking environments, demanding in terms of quality, responsiveness, and technological mastery.

At Waldata, a company specializing in the development of stock market technical analysis software, I held the position of Business Developer focused on social selling and commercial development.

I actively participated in defining and implementing the sales strategy, with direct responsibility for prospecting, outreach, and client support, both individuals and professionals. My role was to precisely understand their needs and market practices in order to offer them suitable software solutions.

In this context, I regularly addressed technical topics related to stock market technical analysis (divergences, Ichimoku indicator, Heikin Ashi candles, trends, market signals) to provide real educational value and build credibility for the sales approach.

I managed the end-to-end sales process, from initial contact and prospect qualification to solution demonstration, negotiation, and final contract signing.

In parallel to sales activities, I contributed significantly to the company's communication and visibility. I created educational videos and live sessions to present and explain the Waldata solution, and managed social media (Twitter, Facebook) to maintain constant connection with the community of users and prospects.

This experience allowed me to develop a hybrid sales approach, combining product expertise, education, content creation, and customer relations, in a demanding and performance-oriented environment.