About Raphaël
French
Native or bilingual
English
Conversational
Experience
- Pin AdsFreelance Media BuyerE-COMMERCESeptember 2025 - Today (11 months)Nantes, FranceAtPin Ads, I manage Pinterest AdsandMeta Ads accountsfor e-commerce brands, with substantial budgets and high performance expectations. My role: properly structure campaigns, test and iterate creatives, optimize daily, and gradually scale when data confirms it.I also support about ten e-commerce merchants withe-commerce coaching, from shop strategy to advertising execution. In parallel, I produce several hundred static creativesper month to feed campaigns and maintain a sufficient testing volume.A structured weekly report to read the data, make decisions (what to cut / what to keep / what to boost / what to test), and provide actionable recommendations for the following week.
- Be LostMedia Buyer & Shopify OptimizationE-COMMERCEOctober 2025 - May 2026 (7 months)Nantes, FranceFor Be Lost, I manage media buying on Pinterest Ads and Meta Ads with a clear objective: generate sales while building a consistent brand image.I optimize the Shopify store (especially product pages and event pages related to key moments) so that paid traffic converts better, without losing the brand's identity.I also create marketing visuals designed for each platform: respect for branding, adaptation to formats, and overall consistency between ads and the landing page.
- Boutique en ligne luminairesFounder & OperatorE-COMMERCEMarch 2024 - January 2026 (1 year and 10 months)Nantes, FranceAs the founder of my own lighting e-commerce store, I learned media buying "in the real world," managing my own budgets and results.I build offers, product pages, and creatives to convert, then I manage acquisition on Meta Ads and Pinterest Ads (and occasionally Google Ads).My daily routine: test marketing angles (season, context, customer needs), analyze data (CPC, CPA, ROAS, conversion), and grow what works with progressive scaling.This experience gives me a complete vision: advertising performance + store conversion, to transform traffic into sales simply and effectively.
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Education
- BAC STMGLycée Carcouët2024BAC STMG
- E-commerce & Media Buying TrainingYomi Denzel & Pin Ads by Luc Bermond2025Formation e-commerce & Media buying