Raphaël A.

Curious and dynamic communicator based in Lyon, I design and manage B2B Social Media strategies for executives, VSEs, SMEs, and institutions, working as a freelancer since 2013.

My role is simple: to structure a regular, useful, and measurable online presence, showcasing my clients' professional expertise in clear and engaging formats.

I handle the entire process: defining objectives, editorial strategy, content production, community management and moderation, social ads campaigns, and clear reporting that links each action to a relevant indicator. I work collaboratively with business teams to highlight proof points, use cases, and impactful messages, without complicating processes.

My experience spans a wide range of B2B and B2C sectors: renewable energy, public sector, industry, real estate, tech and music tech, finance, culture, and events... This diversity has taught me to balance brand requirements, regulatory constraints, and business objectives. I regularly collaborate with Ekno agency, a specialist in corporate strategy and communication for the past 10 years.

I hold a Master's degree in Institutional Communication from ISCPA Lyon, a school of communication and journalism, with a double degree in Strategic Information Management from Sciences Po Aix.

In parallel, I have a strong connection to culture and events as the founding president of the association Outrance, with which I organize cultural events to promote Psy-Trance culture and music. I DJ regularly internationally (USA, Mexico, Thailand, China, Malaysia,...) and am a member of the Sangoma Records label. I also work on several festivals as a stage manager.

My goal: to build a presence that serves your priorities, is regular, measurable, and credible. You gain clarity, save time, and achieve results.