Raphael A., ✨Ad-Tech 🤖AI Agents Automation 🚀9-Figure Scale

Description

Tech-driven digital marketing expert blending agency & publisher expertise

• €250M+ in Agency ad-spend automated (SEA, paid social & programmatic channels)

• €150M+ in Publisher revenue generated through Video & Display formats

• 11+ Years in Digital Marketing & Programmatic Advertising (Dailymotion, Jellyfish)

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

Epicflare
Founder
May 2023 - Today (3 years and 1 month)
Paris, France
Automation & AI integration consulting for Digital Marketing.

• Project Portfolio: Auto-bidding for user acquisition, generative AI “Shorts” video production, GPT integration for app analysis & comparison, etc.
Jellyfish
Senior Director, Tech. & Trading
October 2018 - April 2023 (4 years and 7 months)
Paris, France
Led automation for SEA, paid Social & programmatic media-buying. Managed a 30-people team (PM, Devs, Traders).

• Trading Operations: Designed solutions (templated setups, error-proofing scripts, etc.) that lowered trading time by -52%
• Data Driven Trading: Built in-house data targeting segments & custom bidding scripts (up to +78% ROAS)
• Creative Mgt.: Developed an ad-copy generator to generate creatives assets & variants (visuals, headline, body, CTA)
Dailymotion
Vice President, Advertising
January 2014 - September 2018 (4 years and 9 months)
Paris, France
Oversaw global video & display programmatic monetization. Managed a 25-people team (Ad-Ops, Data Analysts, PM).

• Monetization Operations: Oversaw campaign delivery, yield mgt., inventory optimization, revenues reporting & forecasting
• Ad-Tech. Roadmap: Drove partnership & technical integrations with SSP, ad-serving & header bidding solutions

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Master of Science
London School of Economics (LSE)
2014
Master of Science in Finance - High Merit

Marketing Consultant