Freelancer profile translated to English.
Back to original languageAbout Raphaela
20 years of marketing and branding experience, 8 years of conversion-focused web development, M.A. Global Media & Communication (University of Warwick), Diplom Betriebswirtschaft (RFH Köln).
Today, I build AI brand architectures for established online coaches and personal brands: semantic positioning systems, brand voice architectures, and AI agents that make brand knowledge operationally usable.
Focus: Generative Engine Optimization (GEO) – ensuring that AI search systems like ChatGPT, Perplexity, and Google AI recommend a brand correctly.
Available for in-house seminars, strategy days, and AI consulting on brand architecture, brand voice, and content systems.
German
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Digital BohemienneProject: AI Brand Architecture for Online Program (Health Industry)DIGITAL AND ITFebruary 2026 - Today (6 months)Köln, Germany
- Developed semantic positioning document as machine-readable brand architecture
- Built Brand Voice Bible with anti-slop filter and channel-specific language rules
- Created calibrated buyer personas and customer voice library from real customer feedback
- Designed and implemented AI agent system for an existing online academy
- Conducted GEO audit: Analyzed and optimized brand visibility in ChatGPT, Perplexity, and Google AI
- Digital Bohemienne | WordPress Trainings & Mentorings | Webdesign für Online-Unternehmer:innenWeb Designer | WordPress & Divi TrainerJanuary 2017 - Today (9 years and 7 months)Bespoke Web Design & WordPress Coachings for Solopreneurs and Freelancers
- SabbaticalWorld TravelerSeptember 2015 - January 2017 (1 year and 4 months)
Recommendations
Be the first to recommend Raphaela
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master of Arts (MA) Global Media and Communication, Branding, Creative Communication StrategyUniversity of Warwick2013Master of Arts (MA) Global Media and Communication, Branding, Creative Communication Strategy
- Online Marketing Manager, SEO, SEA, Social Media Marketing, Content MarketingWebmasters EuropeOnline Marketing Manager, SEO, SEA, Social Media Marketing, Content Marketing