Raoul Marechal

Overall responsibility for Key Account Management, Business Development, and the Operating/Vending business in the Swiss coffee market. Leadership of multiple teams, as well as responsibility for revenue and growth in various business areas.

Business Development & Market Expansion

• § Market launch and scaling of the Operating/Vending business within Lyreco Coffee Solutions

• § Acquisition of new major clients in close cooperation with sales

• § Project management for the introduction of a new digital payment system

• § Introduction of bean-to-cup coffee solutions parallel to the existing Nespresso business

• § Evaluation and introduction of new coffee machines

• § Selection and integration of new coffee bean suppliers

Achievements Contributing to the shaping of the sales strategy in direct coordination with senior management. Sustainable expansion of market shares and improvement of customer loyalty for existing accounts

• § Building the Coffee Operating Business from 0 to >10 million.

• § Expansion of the Transactional Business in the Key Account segment to >23.8 million.

• § Building and expanding the Catering Business in Key Accounts from 1 to >6.6 million.

Building a high-performing field service technical organization, its digitalization, and integration into existing processes and organizational structures. Strategic planning and seamless integration of all service functions for optimal customer support. Implementation of innovative technologies and promotion of effective teamwork with the goal of sustainably improving customer satisfaction. Maximizing service quality and increasing long-term customer satisfaction.

Development & Building

• § Building a nationwide technical field service organization

• § Digitalization of service processes and mobile enablement of service technicians

• § Responsibility for cost centers, budget planning, and operational efficiency

• § Optimization and digitalization of spare parts logistics

• § Building the operational vending business model at Lyreco

• § Leadership of multi-level organizational structures in technical service

Achievements Creation of a strong field service technician organization, as well as the implementation of complete digital work structures for optimized technician deployment.

• § Building the technician team to 16 employees

• § Establishing an in-house workshop and an efficient spare parts warehouse

• § Integration of a send-in concept for the best possible customer satisfaction for small appliances.

Responsible for the development and marketing of the aerial work platform business throughout Switzerland.