Freelancer profile translated to English.

Description

🎯 Senior F&B & Digitalization Consultant – Performance accelerator for hospitality

With 15 years of experience at the intersection of hospitality, catering and digital transformation, I work as an independent consultant to support groups and establishments in:

improving the performance of their F&B units,

operational structuring of multi-sites,

creating profitable and differentiating concepts,

digitalizing customer journeys and business processes.

🔑 My method is based on 5 strategic levers:

✅ 1. F&B Performance & Profitability

Deployment of tailor-made strategies: KPI management (EBITDA, RevPAR, Food Cost, GOPPAR), standardization of operations, upgrading of the offer and cost control.

✅ 2. Digital Transformation & Business Solutions

Integration of CRM, ERP, POS, BI and mobile apps solutions to digitize flows (front & back office), improve data traceability and streamline the customer journey.

✅ 3. Development of Concepts & Products

Design and launch of innovative and sustainable culinary concepts (street food, eco-catering, event catering), with a focus on customer experience, profitability and differentiation.

✅ 4. Leadership & Operational Management

Structuring field teams, multi-site management, creation of effective managerial routines and change management in rapidly growing environments.

✅ 5. Customer Experience & Commercial Activation

Definition of omnichannel customer journeys, satisfaction management (NPS, feedback, CRM), implementation of loyalty programs, and activation of sales via OTA, Click & Collect and targeted campaigns.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Definitly Different
CLUSTER GENERAL MANAGER
HOSPITALITY
October 2023 - February 2025 (1 year and 4 months)
Lausanne, Switzerland
HOSPITALITY Supervision of a hotel and a brewery, supported by the marketing, HR and finance departments of the head office. Implementation of operational and financial strategies, management of customer experience and key indicators (satisfaction, RevPAR, GOPPAR). Supervision of all departments with performance and cost optimization strategies to maximize ebitda. Management of key indicators (satisfaction, RevPAR, GOPPAR), BtoB development, OTA management and partnerships. Responsible for the overall customer experience, online and offline, with definition of the marketing strategy and associated budget. BtoB commercial development of space rentals with objectives and partners.
DOMAINE LIMOUNE
DIRECTOR OF OPERATIONS
HOSPITALITY
August 2022 - September 2023 (1 year and 1 month)
Agadir 80000, Morocco
Supervise and coordinate the various departments to ensure a consistent service
Development and implementation of the hotel's development strategy, including expansion and innovation
Responsible for the experience with the implementation of performance indicators (customer journey solutions)
Business development and implementation of the hotel's marketing and promotional strategies (RM)
ICONIK
SITE DIRECTOR
RESTAURANTS AND FOOD SERVICE
April 2022 - July 2022 (3 months)
Paris, France
Operational manager of the overall customer experience of the site through all online, offline touchpoints
Definition of a marketing strategy and associated budget, in line with the objectives
Commercial development of space rentals for business customers
Running of events and programs, musical, cultural