Description

I help you make search your most profitable acquisition channel: more qualified leads, more revenue, on Google and inside AI answers (ChatGPT, Perplexity, AI Overviews). Not traffic for the sake of traffic, but buyers ready to act.

I am Raouf Douihech, an SEO, content and growth consultant. For 7 years I have helped companies win in saturated markets, including 3 years rebuilding marketing for an international group in a fiercely competitive B2B sector.

What sets me apart: one foot in SEO fundamentals, the other in AI and growth. The result is visibility that lasts. My proudest achievement is lead growth that stayed strong through Google updates and the rise of AI.

The projects I handle:

- Technical SEO audit and action plan - crawl, indexation, Core Web Vitals, structured data.

- Content strategy and SEO writing - keyword research, clusters, content systems, distribution, content that ranks and converts.

- Link building and authority - digital PR, guest posts, backlink gap analysis.

- AI visibility (GEO/AEO) - getting cited by ChatGPT, Perplexity and AI Overviews.

- Growth and conversion - CRO, A/B testing, marketing automation, B2B lead generation.

- Website redesign and migration - with zero ranking loss.

What that looks like for the companies I work with: +290% qualified B2B leads in 18 months, 7-figure revenue growth in a saturated market, +51% conversion rate.

Give me a saturated market and an ambitious growth target: that is exactly where I am most useful. Let's talk.

Industry field of expertise

Languages

English
Fluent
Arabic
Native or bilingual
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

DocShipper Group
Marketing Manager
LOGISTICS AND SUPPLY CHAIN
June 2023 - Today (3 years and 1 month)
Tunis, Tunisia
I rolled out a full revenue-focused, data-driven marketing strategy, leading a team of 4 (1 social media manager, 2 content managers, 1 SEO specialist).

The challenge: When I took over, a 100% SEO strategy with weak results: scattered, inconsistent efforts, around twenty sites and thousands of pieces of content never updated, writing limited to copying or translating competitors , weak netlinking, landing pages built to inform rather than convert, and an overworked team.

Strategy, content & conversion

- End of "publish for the sake of publishing": a clear strategy backed by a real understanding of client needs and search behavior
- Audit, cleanup and categorization of optimizations (quick wins, updates, rewrites) based on search intent, rankings, conversions and editorial criteria
- High-value content built on SEO best practices (keyword research, human expertise, editorial guidelines)
- Data-driven decisions: dashboards and tracking (Google Tag Manager, Analytics) to act on hard data

Automation & AI
- Automated keyword research, clustering and internal/external linking
- Solid process for updating content at scale (competitor analysis, Search Console, Semrush, Analytics behavior, search intent)
- Automated marketing processes and manual tasks, up to advanced uses of Claude Cowork

Tiered (A-B-C) netlinking strategy
- Guest posts and link exchanges
- Inventory of links and mentions, and backlink gap analysis against competitors
- Articles designed to appeal to both journalists and specialized media

Results

- +290% qualified B2B leads, 7-figure revenue growth, +51% conversion rate (over 1.5 years)
- Strong, sustained lead growth over several years, resilient to both Google updates and the rise of AI
- Overhauled 22 sites (UX, bounce rate, conversions), with automation that saved close to $6,000 per site
- Hundreds of pieces of content refreshed with reduced internal resources
PR campaigns, social media, B2B ads and lead nurturing
Growth marketing Content marketing SEO AI Automation Marketing Automation
DocShipper,
SEO & Content Manager
LOGISTICS AND SUPPLY CHAIN
June 2022 - June 2023 (1 year)
Tunisia
First role at DocShipper, before my promotion: large-scale content production and SEO foundations across the group's multi-market portfolio.

- Led content production across 11 sites (strategy, briefs, hiring) and managed a team of writers (around 10 people)
- High-volume daily output without sacrificing quality
- On-site and off-site SEO strategies
- Technical audits and fixes for hundreds of issues, with a direct impact on results
- Set up analytics dashboards to better track performance
- Digital PR campaign for the Beirut office opening: leveraged the Lebanese diaspora angle amid the country's crisis, earning dozens of backlinks from top-tier media
Content marketing Growth marketing Digital PR SEO audit Backlinking SEO
Raoufdouihech.com
SEO Consultant
February 2019 - Today (7 years and 5 months)
Since 2019, I've helped professionals, particularly SMEs and startups, with SEO and content marketing.

I started by producing the content myself, across some forty topics (finance, marketing, real estate, skilled trades...) and in a variety of formats (blog articles, press, e-books, white papers, sales pages, video scripts, interviews, websites...), using several techniques (storytelling, copywriting, journalistic writing, UX writing...), in both B2C and B2B.

My role then shifted toward consulting: I moved from production to strategy and oversight, briefing and managing writers rather than writing myself.

This work never stopped: I've continued to support my clients while expanding my expertise to SEO, GEO/AEO (being visible in ChatGPT, Perplexity and Google's AI Overviews) and content marketing.

To this day, I take on freelance projects and regularly contribute to blogs on these topics.
AI SEO SEO audit Content marketing