Freelancer profile translated to English.

Description

Traffic Manager | SEA Acquisition Specialist (Google and Bing)

Passionate about performance and lead generation, I focus on optimizing advertising campaigns across platforms such as Google Ads, Microsoft Ads, and Meta Ads.

Key Skills:

- B2B Lead Generation: Effective strategies to attract and convert prospects.

- Optimal Performance: Continuous improvement of ROAS and CPA.

- Increased Conversion: Techniques to maximize conversion rates.

- Tracking Optimization: Implementation of relevant conversion signals.

- Multichannel Strategy: Harmonious integration of different acquisition channels.

Expertise:

- Search & Performance Max Campaigns: Awareness, RMK, - -- Acquisition

- Remarketing & Paid Social

- Audience Strategies & RSA Optimization

- Data Analysis & Reporting

Tools Mastered:

Google Ads, Bing Ads, Meta Ads, GA4, GTM, Looker Studio

Campaign Management:

- Development and implementation of acquisition strategies aligned with client objectives and KPIs (Visibility, Lead Generation, ROI).

- Operational management of campaigns: creation, launch, and continuous management.

Analysis & Reporting:

- Creation of performance reports and dashboards on Excel and Google Data Studio for precise performance tracking.

Client Relations:

- Presentation of results, definition of adapted strategies, and proposals for innovative solutions.

Cross-Channel Strategies:

- Synergy between SEO/SEA and support for TV/Press, Display/Video campaigns.

Industry field of expertise

Languages

French
Native or bilingual
Portuguese
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Visual Planning
SEA & Social ADS Consultant
SOFTWARE PUBLISHING
May 2026 - Today (1 month)
Nanterre, France
Traffic Manager | SEA & Paid Social Acquisition Specialist
Passionate about performance and lead generation, I focus on optimizing advertising campaigns across platforms such as Google Ads, Microsoft Ads, and Meta Ads.

Key Skills:
B2B Lead Generation: Effective strategies to attract and convert prospects.
Optimal Performance: Continuous improvement of ROAS and CPA.
Increased Conversion: Techniques to maximize conversion rates.
Tracking Optimization: Implementation of relevant conversion signals.
Multichannel Strategy: Harmonious integration of different acquisition channels.

Expertise:
Search & Performance Max Campaigns
Remarketing & Paid Social
Audience Strategies & RSA Optimization
Data Analysis & Reporting

Tools Mastered:
Google Ads, Bing Ads, Meta Ads, GA4, GTM, Looker Studio

Campaign Management:
- Development and implementation of acquisition strategies aligned with client objectives and KPIs (Visibility, Lead Generation, ROI).
- Operational management of campaigns: creation, launch, and continuous management.

Analysis & Reporting:
- Creation of performance reports and dashboards on Excel and Google Data Studio for precise performance tracking.

Client Relations:
- Presentation of results, definition of adapted strategies, and proposals for innovative solutions.

Cross-Channel Strategies:
- Synergy between SEO/SEA and support for TV/Press, Display/Video campaigns.
Bing Ads Google Data Studio Google AdWords Google DataStudio
BESPOKE
SEA & Social ADS Consultant
PRESS AND MEDIA
March 2024 - May 2026 (2 years and 2 months)
Paris, France
Traffic Manager specialized in SEA & Paid Social acquisition with a performance and lead generation-oriented approach.

Management and optimization of Google Ads, Microsoft Ads, and Meta Ads campaigns with a focus on:
• B2B lead generation
• ROAS & CPA improvement
• Conversion rate increase
• Tracking & conversion signal optimization
• Multichannel acquisition strategy

Experience with:
• Search
• Performance Max
• Remarketing
• Paid Social
• Audience strategy
• RSA & Quality Score optimization
• Data analysis & reporting
Google AdWords Bing Ads Google Data Studio Google Analytics Meta Ads
Pixalione
SEA & Social ADS Consultant
SOFTWARE PUBLISHING
January 2023 - March 2024 (1 year and 2 months)
Paris, France
Management of Search accounts on Google and Microsoft Advertising
Definition and implementation of acquisition strategies according to client objectives and KPIs (Visibility, Lead Generation, ROI, etc.)
Management of SEA investment on various platforms (Google Ads and Microsoft Advertising)
Campaign management: Creation, launch, and operational management of campaigns
Analysis and reporting: Creation of performance reports and dashboards (Excel, Google Data Studio, etc.)
Client relationship management: Presentation of results, strategy definition, solution proposals
Cross-Channel Strategies: SEO/SEA synergy, support for TV/Press, Display/Video campaigns
Google AdWords branding Bing Ads Meta Ads Google Data Studio