Ran Navon

Led a strategic consulting project to explore corporate and insurance market interest in a wellness offering designed to support both organizational needs and individual health outcomes.

The project focuses on evaluating the needs of companies and insurance providers, pricing sensitivity, and the integration potential of a new health and wellness bundle aligned with preventative health strategies.

As a Consultant for a B2B2C Wellness Project, I focus on exploring the potential of a new wellness offering for both corporate clients and insurance companies. The goal is to understand how organizations perceive wellness as part of their employee or client experience and to shape a value proposition aligned with real-world needs and preventative health trends.

- Develop and execute an interview-based research approach targeting HR leaders, employee experience decision-makers, and representatives from insurance companies.

- Create tailored interview guides and lead in-depth conversations with key stakeholders across various industries.

- Synthesize insights into a strategic recommendation report to validate the wellness offering and inform the go-to-market strategy.

- Provide a qualified list of leads and contacts to support ongoing business development and partnership efforts.

This project blends strategy, research, and business development in the evolving space of workplace wellbeing and health innovation.

establishment, operating model, supplier selections, digital platform creation to financial reporting.

Responsibilities

• Launching "Maccabi" wellness program, Israel's second health insurance in size, working cross organisation with functional management.

• Launching the 'Up App' of "Maccabi" – the digital platform to book your next sport session country wide with a marketplace, a unique idea to attract the users by winning points when engaging in sports activities.

• Building "Team-up" - A unique running community that allows all Maccabi insureds at all levels to take part - from beginners to advanced runners who want to improve themselves and be a part of a community.

• Project creation of 'Health Buildings', formulating the strategy and customer contacts to create the first pilot of gyms and wellness programs in office & living buildings.

• Enriching the projects by creating 360 wellness initiatives and services to provide an A-class experience for the facilities users.

• Building a solid & a creative business model for current and future projects with clear KPIs and financial forecasts.

Achievements & Milestones

• Profit growth for "Maccabi" project of 150% vs target

• Net sales growth of above 180% vs target

Head of Adidas' franchise channel leading the full business development cycle - from strategic identification and

planning through commercial operations, B2B account management to financial reporting.