Freelancer profile translated to English.
Back to original languageAbout Rania
Do you want:
↳ Boost your online visibility
↳ Stand out with content that converts
↳ A turnkey digital strategy
Nice to meet you, I'm Rania, a digital marketing and communication expert with over 6 years of experience.
✔ I transform your ideas into concrete and impactful projects!
↪︎ HOW I DO IT:
• Tailor-made digital strategy and branding: optimizing your online presence and creating a strong identity.
• Content creation and community management: storytelling, photos, videos, and engaging animation.
• E-commerce & digital marketing: turnkey websites, landing pages
• Copywriting: newsletters, blogs, websites… words that captivate and convert.
↪︎ WHY WORK WITH ME?
• Global vision and targeted execution.
• Multi-platform expertise: LinkedIn, Instagram, YouTube, TikTok – wherever your audience is
• Personalized solutions and measurable results: visibility + conversions.
• Strategy & creativity: simple, impactful, and ready-to-action ideas
↪︎ My favorite tools
- Advertising: Google Ads, Meta Ads
- Web Analytics: KPI analysis
- Customer Management: Zendesk
- E-commerce: Shopify, WordPress
- Planning: Buffer, Hootsuite, Planoly
- Collaboration: Trello, Notion, Slack
- Creation: Canva, Figma, CapCut, Midjourney
- Automation: Klaviyo, Mailchimp, Zapier
↪︎ Some projects:
❤️🔥 My vision: authentic and memorable communication to make a difference!
💬 Have a project? Contact me for an initial discussion, and let's see how we can bring your ideas to life together!
English
Native or bilingual
French
Native or bilingual
Arabic
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- Malt et CDLCDigital Marketing & Brand Content SpecialistE-COMMERCEFebruary 2024 - Today (2 years and 4 months)Paris, FranceDigital marketing and content creation expert, I help brands transform their online presence through tailor-made strategies and concrete actions to boost their visibility, engagement, and performance.• Tailor-made digital strategy and branding: definition of strategic plans, optimization of online presence, and creation of a strong brand identity.• Impactful content creation: storytelling, photos, videos.• Community management: online community animation, strengthening subscriber engagement.• E-commerce and advertising campaign management: website creation, landing pages, and performance tracking.• Copywriting: writing newsletters, blog posts, and web content generating qualified leads.• Personalized support: digital coaching and strategic diagnosis.
- CBR Research | PawellDigital Marketing ManagerE-COMMERCESeptember 2021 - January 2024 (2 years and 4 months)Paris, FranceDefinition and development of the digital marketing strategyDevelopment and implementation of paid social strategiesDesign of advertising campaigns and recommendations on social media platforms Meta / TikTok / Pinterest / YoutubeSales animation: sales management and production, copywriting, email campaigns, e-merchandisingInfluence and collaborationManagement of a team of 3 people
- Free-lanceDigital Strategy & E-Commerce ConsultantE-COMMERCEMarch 2020 - August 2021 (1 year and 5 months)Paris, FranceAudits, strategic recommendations, KPI analysisBrand content, editorial line, and graphic charterSales animation: sales management and production, e-merchandising, site structure, email campaignsContent creation, advertising campaigns, and sales materials, SEO strategySocial media strategy, brand contentCompetitive intelligence
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Education
- Master's degree in Luxury Marketing and ManagementÉcole Internationale de Marketing et Management du Luxe (EIML Paris)2020𝗠𝗼𝗱𝘂𝗹𝗲𝘀 𝘀𝘁𝗿𝗮𝘁𝗲́𝗴𝗶𝗾𝘂𝗲𝘀 • Marketing digital • Gestion de la relation client • Packaging et design • Stratégie événementielle • Contenu de marque • Relations presse 𝗠𝗶𝘀𝘀𝗶𝗼𝗻𝘀 𝗱𝗲 𝗰𝗼𝗻𝘀𝗲𝗶𝗹 • Fusalp : stratégie d’image et de communication • Victor & Hugo : refonte de la stratégie de packaging • Castelbajac Paris : stratégie digitale et gestion de l’e-réputation • Le Calcéophile : stratégie événementielle 𝗦𝗲́𝗺𝗶𝗻𝗮𝗶𝗿𝗲𝘀 • Cosmétique et parfumerie • Vins et spiritueux ➖ 𝗠𝗲́𝗺𝗼𝗶𝗿𝗲 "La stratégie de communication dans le secteur de la cosmétique au Moyen-Orient le cas Huda Beauty."
- Bachelor's degree in Luxury Marketing and ManagementÉcole Internationale de Marketing et Management du Luxe (EIML Paris)2017𝗠𝗼𝗱𝘂𝗹𝗲𝘀 𝘀𝘁𝗿𝗮𝘁𝗲́𝗴𝗶𝗾𝘂𝗲𝘀 • Luxe, Culture et Civilisation : focus sur l'histoire et la compréhension des marchés du luxe. • Marketing et Ventes : développement des compétences marketing spécifiques au luxe. • Management : droit, comptabilité et finance adaptées au secteur. 𝗠𝗶𝘀𝘀𝗶𝗼𝗻𝘀 𝗱𝗲 𝗰𝗼𝗻𝘀𝗲𝗶𝗹 • Sakina M'SA: stratégie événementielle (création du dossier de presse pour le 1er anniversaire de Front de Mode) • Comité du Faubourg Saint-Honoré: stratégie de communication et publicitaire ("La grande chasse aux oeufs) • Bellota-Bellota: stratégie digitale 𝗦𝗲́𝗺𝗶𝗻𝗮𝗶𝗿𝗲𝘀 • Cosmétiques et maroquinerie • Mode et retail
Certifications
- TOIECTOIEC2019
- PCIELCDL2018