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Ran GuRG

Average response time: 1 hour

About Ran

Strategic Marketer | Product & Brand Storyteller | Data-Driven Growth Enthusiast

With a Master's in Marketing from HEC Paris and hands-on experience in product marketing, go-to-market strategy, and market research, I bring a unique mix of creativity and analytical thinking to help brands scale effectively. My expertise spans across B2C brand building, B2B marketing, competitive analysis, and digital storytelling, making me a strategic partner for businesses aiming for growth in today's dynamic landscape.

🔹 What I Offer:
✅ Product & Market Strategy – I conduct deep-dive market research, competitive analysis, and consumer insights to position products effectively in local and global markets.
✅ Go-to-Market Execution – From developing launch strategies to optimizing messaging across digital and offline channels, I ensure seamless market entry and impact.
✅ Content & Community Growth – With experience in luxury, fashion, and lifestyle industries, I craft compelling brand narratives and lead influencer/community engagement to drive retention.
✅ Data-Driven Marketing – Leveraging analytics (SQL, SPSS, Python), I help brands refine targeting, optimize campaigns, and drive conversions.

🎯 Who I Work With:
🚀 Startups & Scale-ups – Looking to refine product-market fit, optimize GTM strategy, and execute compelling brand campaigns.
📊 B2B & Tech Companies – Needing data-driven marketing insights and strategic storytelling.
👗 Luxury & Fashion Brands – Seeking strategic brand positioning and digital growth strategies.

I'm passionate about merging data with creativity to craft marketing strategies that don't just sell, but resonate. If you're looking for a freelance marketing strategist who can blend market intelligence with high-impact execution—let's connect!
  • English

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • lululemon
    Product & Brand Marketing Intern
    October 2023 - January 2024 (3 months)
    Shanghai, China
    • Market Analysis & Product Positioning: Conducted deep-dive research into China's fitness apparel industry, identifying 3 key growth levers (Men's Wear, Outdoor, and E-commerce) that shaped the FY24 market expansion strategy
    • Go-to-Market Execution: Designed localized product launch strategies, aligning promotional messaging and retail activations for the Chinese New Year campaign. Created 24 OOH advertising assets and implemented brand storytelling through digital and physical touchpoints across 124 stores
    • Influencer & Community Engagement: Supported brand storytelling by working with 8 local fitness influencers and 3 global ambassadors to drive product adoption and enhance brand loyalty in lululemon's community
    • Cross-Department Coordination: Coordinated between multiple departments and created multidimensional marketing calendars used across retail stores, e-commerce channels, social media, PR, event teams and outsourcing companies
  • CHRISTIAN DIOR COUTURE
    Project Management Intern
    March 2023 - July 2023 (4 months)
    Shanghai, China
    • Women@Dior Program Management: Designed and executed China local strategy for program Women@Dior, liaised with Paris HQ and operated a community of 18 mentees and 9 mentors based on 4 workshops about women's leadership
    • Dior Sustainability Program Management: Managed one-month program Dior Sustainability, proposed and implemented Vegetarian Month and Digital Cleanup Week projects, and supervised on the usage ofenergy-saving Timer Settings in
    boutiques; Engaged over 500 employees, reinforcing Dior's commitment to corporate sustainability
    • Employer Branding & Social Media Growth: Built and managed the CDC Recruitment WeChat account, leveraging platform-specific strategies to optimize content; Achieved a 300% increase in followers within two months
  • Global Entrepreneurship week
    MarketingIntern
    June 2022 - August 2022 (2 months)
    Shanghai, China
    • Startup Marketing & GTM Strategy: Led a case competition project to develop a real-time digital cleanup app, securing 1st prize for innovative product-market fit analysis
    • Event & Influencer Marketing: Designed a refined strategy for the China Summit, secured collaborations with 9 KOLs, host 3 online lectures, and integrated 30 withdrawn students as board members to assess angel investors' decisions
    • Content & Social Media Growth: Produced 8 videos featuring 8 youth entrepreneurs and optimized video content according to specific traffic mechanism on 4 platforms, resulting in 2,000+ clicks per video

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Education

  • Master in Marketing (Ranked #1 worldwide by QS)
    HEC PARIS
    Master in Marketing (Ranked #1 worldwide by QS)
  • Bachelor of Arts in Chinese Language and Literature
    Fudan University
    2023

Skill set

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