Freelancer profile translated to English.
Back to original languageAbout Ranesha
Engineer and Doctor in biology applied to cosmetology, I have more than 11 years of experience in product development. Coming from the world of start-ups, I have developed anti-aging treatments and co-founded a cosmetic brand for men. Then, little by little, a growing desire was born in me:
to advise and guide cosmetic brands in their history.
I ended up listening to myself, Dermo Dev Partners is therefore the result of my scientific, sectoral, entrepreneurial skills, all combined with an unwavering determination to make cosmetic brands succeed!
English
Fluent
French
Native or bilingual
Créole mauricien
Native or bilingual
Spanish
Basic
Can work on-site
Paris (up to 50km)
Experience
- Dermo Dev PartnersDirector, Outsourced product development managementFASHION AND COSMETICSMarch 2018 - Today (8 years and 2 months)Aulnay-sous-Bois, FranceCompany mission: To guide brands in their cosmetic history fromconcept to commercialization, through our expertise in product development.ANALYSIS STEP- Consumer insights-oriented market study (data scraping algorithm)- Scientific analysis: identification of skin problems and selection of objectified active ingredients- Innovative concept: establishment of the competitive advantage, scientific valorization through a common thread of the rangeDESIGN STEP- Support for structuring specifications specific to each subcontractor: optimization of time and number of submissions- Study of economic and commercial cost structure: cost price per product and margin- Coordination of trades: identification, negotiation and monitoring of necessary subcontractors (laboratory, ingredients, packaging, manufacturing, etc.)DESIGN STEP- Creation of brand identity: logos- Creation of the graphic universe- Packaging design: mock-up packaging- Realization of the BAT of the packaging: primary, secondary packaging and othersDEVELOPMENT STAGE: PROTOTYPE- Piloting the development of formulas up to packaging: modification, optimization and validation + monitoring of laboratory tests until obtaining the INCI- Realization of briefs for pre-toxicological analysis- Structuring of marketing claims for the product in accordance with regulations: supported by tests already carried out or recommendation of effectiveness tests to be carried out- Support on effectiveness: selecting the relevant methods to support claims- Realization of the content of the BAT packagingMANUFACTURING STEP- Monitoring of the manufacturing process until obtaining finished products- Notification of cosmetic products on the CPNP portalCOMMERCIALIZATION STEP – TIME TO MARKET- Realization of photo shoots (special startup price)- Realization of still lifes (example book)- Realization of product descriptions for commercial media: website, brochure, etc.- Realization of product brochures and other communication materialsSCIENTIFIC COMMUNICATION STEP- Creation of original and differentiating content- Scientific popularization- Advanced medical writing: scientific article
- DAWEYCo-founder & PartnerFASHION AND COSMETICSSeptember 2016 - Today (9 years and 9 months)Aubervilliers, FranceSkills acquired: entrepreneurial thinking, personal development, active listening, R&D project assembly, product development and marketing advice, coaching trait development, expertise in male skin
- Dermance & JolimoiProduct Development DirectorFASHION AND COSMETICSFebruary 2011 - August 2016 (5 years and 7 months)Paris, FranceSkills acquired: expertise in mature skin, product portfolio management, new product launches, collaboration with different trades, negotiation, team management?
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Education
- Engineer in BiotechnologiesSup Biotech2011Science du vivant et Management Double expertise marketing et cosmétique
- Doctor in biology applied to dermatologyUniversité Franche-Comté2016« L’homogénéité du teint chez la femme à la peau mature », en Thèse CIFRE co-dirigée par Pr. P. Humbert (UMR 1098 – UFC Besançon), Dr C. Le Roy (UMR U978 – INSERM / Paris 13) et Dr C. Granger (DERMANCE, Paris) ; Soutenue par une bourse CIFRE/ANRT n°1722/2011 et OSEO/BPI France.
Certifications
- Approved consultant in the development of cosmetic productsICPF & PSI
- Approved Training Consultant in the development of cosmetic productsICPF & PSI