Description

I specialize in customer experience, CRM, and personalization strategy for luxury and beauty brands.

Through my consulting work, I help brands design relevant digital journeys and personalized experiences that strengthen customer engagement and support long-term growth. My work focuses on translating strategic vision into concrete ecommerce and customer experience initiatives.

I regularly collaborate with international and cross-functional teams to bring these programs to life.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Arabic
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Clarins
Product owner
FASHION AND COSMETICS
December 2025 - Today (6 months)
Paris, France
- Structuring and driving the omnichannel personalization roadmap across CRM, e-commerce and loyalty.
- Defining and prioritizing high-value use cases to drive CLV, conversion, retention and engagement.
- Designing personalized customer experiences including lifecycle triggers, product recommendations and dedicated personalized spaces.
- Organizing international workshops, taskforces and steering committees.
- Collaborating cross-functionally with CRM, e-commerce, data, IT and regional teams across Europe, Asia and the Americas.
CRM product owner PMO E-commerce Customer Journey
SHISEIDO EMEA
CRM manager EMEA (Freelance)
FASHION AND COSMETICS
June 2024 - September 2025 (1 year and 2 months)
Paris, France
• Con ception of the annual CRM editorial calendar
• Accompany the 6 markets on their local CRM strategy
• Create email marketing campaigns with the local agency
• Create and deploy new email triggers (high CLTV, lapsed, prospect…)
• Provide strategic recommandations to reinforce the contribution of CRM to DtC (targeting, whatsap and SMS deployment, personnalization…)
• Present a monthly reporting on the email and trigger performance
• Present a CRM x Retailer strategic plan to reinforce bridges between CRM and retail
CRM Emailing Conseil en stratégie digitale Transformation digitale Chef de projet digital
L'OREAL
CRM project manager
FASHION AND COSMETICS
January 2022 - January 2023 (1 year)
Paris, France
• Define the global acquisition, engagement and retention strategy for the division's 6 brands
• Provide strategic recommendations to reinforce the DtoC through CRM strategies
• Management of an agency to audit the CRM and digital customer experience on 8 countries and provide strategic recommendations for the division
• Accompany countries to launch new trigger emails and design their customer journeys (assets, targ ets, calendar)
• Present monthly KPIs on the CRM campaign performances
• Create an internal CRM community to share best practices and knowledge inside L'Oréal group
• Create marketing assets and playbooks for brands and brieffs with creative agencies
CRM Emailing Gestion de projet Conseil en stratégie digitale