About Rana
I’m an Art Director and Creative Lead with 8+ years of experience shaping brands, campaigns, exhibitions, and experiential projects.
I have led the creative direction for major international design events, including multiple editions of Milan Design Week, Dubai Design Week, and Dutch Design Week. My role spans concept development, visual storytelling, brand identity, spatial communication, digital, print, motion, and on-site execution.
I guide projects from the initial idea to final delivery, building cohesive creative systems and collaborating with designers, architects, production teams, cultural institutions, and international partners.
I can support you with:
Creative direction and concept development
Brand identities and visual systems
Campaigns and visual storytelling
Exhibition and event identities
Spatial graphics and visitor experiences
Art direction across digital, print, and motion
Creative project leadership and production oversight
My approach combines strong conceptual thinking with hands-on design and a clear understanding of how ideas translate into physical and digital experiences.
English
Native or bilingual
Italian
Fluent
Arabic
Fluent
Can work on-site
Milan (up to 50km)
Experience
- Isola Design GroupArt Director & Creative Project LeadJanuary 2023 - Today (3 years and 7 months)Milan, Metropolitan City of Milan, Italy— Lead multidisciplinary creative projects from concept to execution, managing timelines, production schedules, and deliverables across digital, print, motion, and experiential design.— Coordinate internal teams, external partners, suppliers, and clients, ensuring effective communication, stakeholder alignment, and on-time project delivery.— Oversee the production and deployment of festival-wide communication assets, including maps, wayfinding, flags, exhibition signage, and printed materials, managing logistics and installation across the Isola Design district.— Direct the development and implementation of visual systems, balancing creative vision with operational, production, and logistical requirements.— Lead branding and visual identity projects for international design festivals and exhibitions, including Milan Design Week and Dubai Design Week, translating established brand systems into contemporary visual experiences through motion design and AI-assisted creative workflows.— Designed and coordinated a real-time AI-assisted production workflow, enabling the creation and delivery of 120 personalized animations within a one-hour live event.
- BlueyseVisual Designer & Project CoordinatorJanuary 2022 - January 2023 (1 year)Amersfoort, Netherlands— Managed end-to-end creative projects for international clients, from briefing and scope definition through execution and delivery.— Coordinated timelines, client communication, feedback cycles, and project priorities across branding, digital design, motion graphics, and marketing materials.— Led multiple concurrent projects while ensuring alignment between business objectives, creative direction, and production requirements.
- Masarat MisrArchitect & Communication DesignerJanuary 2018 - January 2020 (2 years)Cairo, Cairo Governorate, Egypt— Developed layouts, diagrams, and technical drawings using AutoCAD to support project proposals and stakeholder presentations.— Coordinated conference and event materials, ensuring consistency, accuracy, and timely delivery across multiple initiatives.
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Education
- Masters in Policy DesignPolitecnico di Milano2022Masters in Policy Design
- Bachelor in Architecture DesignThe German University in Cairo2018Bachelor in Architecture Design