Freelancer profile translated to English.
Back to original languageAbout Ramona
I support small and medium-sized enterprises in aligning their marketing clearly, sharpening their positioning, and building strategies that have a lasting impact.
Often, it's not a lack of marketing activity, but the clear strategy behind it that's missing.
This is exactly where I come in.
I work closely with management and owners, often taking on the role of an external marketing manager: from strategic alignment to implementation.
My focus is on:
– clear positioning
– structured marketing processes
– impactful websites and content
– marketing that is not only visible but also delivers results
I combine strategic thinking with pragmatic implementation - without unnecessary complexity.
German
Native or bilingual
English
Conversational
French
Basic
Spanish
Basic
Can work on-site
Böblingen (up to 50km)
Experience
- MARQUFREELANCE MARKETING CONSULTANTMay 2019 - Today (7 years and 3 months)71 Böblingen, GermanyStrategic Brand and Marketing Consulting for Owner-Managed Companies – from Positioning to Operational Implementation.
- Development and implementation of brand strategies, re-brandings, and communication concepts in close cooperation with management & owners.
- Strategic consulting and operational implementation of digital brand communication – from conception, content & SEO strategies to the visual and technical realization of web projects.
- Sparring partner for strategic questions regarding positioning, target group focus, and brand-oriented leadership.
- Development of customer loyalty measures, storytelling formats, and sales-related communication.
- Support during change processes and internal brand anchoring.
- ROQQIO Commerce Solutions GmbHHEAD OF MARKETINGSOFTWARE PUBLISHINGJuly 2018 - April 2019 (9 months)71 Ludwigsburg, GermanyOverall Strategic Responsibility for the Marketing of the Newly Founded Group of Companies
- Development and introduction of the ROQQIO brand, including brand strategy, naming, corporate design, and communication concept.
- Establishment and management of a central marketing team for the holding company and the three subsidiaries, as well as process harmonization.
- Participation in the cross-company management team for the development of group-wide strategy and market positioning.
- Responsibility for group-wide internal branding and cross-location internal communication.
- Budget and results responsibility at the holding company level.
- eFulfilment Transaction Services GmbHHEAD OF MARKETING TEAMJuly 2017 - April 2019 (1 year and 9 months)71 Ludwigsburg, GermanyStrategic leadership of marketing and sales-related communication in a technology-driven B2B environment.• Conception and implementation of a comprehensive re-branding of the SaaS solution for positioning in omnichannel retail.• Conception and management of the website relaunch.• Development and realization of measures for customer loyalty and sales-related communication.• Realization of targeted internal branding initiatives.
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Education
- AI MANAGER (FURTHER EDUCATION)Digital Beat2026KI MANAGERIN (WEITERBILDUNG)
- STUDY OF BUSINESS ADMINISTRATIONUniversity of Siegen2004STUDIUM DER BETRIEBSWIRTSCHAFTSLEHRE