Freelancer profile translated to English.

Description

I built a nationwide sales organization from scratch within nine months – including recruiting, onboarding, and leading a 16-person field sales team, as well as implementing CRM, reporting, and sales management processes.

Additionally, I conducted over 500 interviews for sales positions.

My focus areas:

• Sales development and field sales organization

• Recruiting and building sales teams

• Sales management as well as CRM and reporting processes

• Further development of existing sales structures

• Market entry and market development in the German food retail, beverage wholesale, and beverage retail sectors

Over 20 years of sales experience and management responsibility at regional and national levels.

Industry field of expertise

Languages

German
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

München (up to 50km), Regensburg (up to 50km), Passau (up to 50km), Landshut (up to 50km)

Ramona Lengler
Sales Consulting & Interim Management
CONSULTING AND AUDITS
July 2025 - Today (1 year and 1 month)
Analysis and optimization of sales organizations and sales processes
Development and enhancement of field sales and sales structures
Support with recruiting, selection, and onboarding of sales employees
Consulting for start-ups and medium-sized companies in building high-performing sales organizations
Development of sales strategies, market development concepts, and sales management tools
Implementation and optimization of CRM, reporting, and KPI systems
Sparring partner for management and sales leadership in growth and change processes
over 20 years of experience in sales and more than 500 interviews conducted for sales positions
Bad Heilbrunner
Head of Field Sales (National)
AGRICULTURE
April 2023 - June 2025 (2 years and 2 months)
Conception and implementation of a nationwide sales organization
Recruitment, development, and leadership of a 16-person field sales team
Development and implementation of CRM, reporting, and sales management tools
Definition of sales processes, key figures, and decision-making bases
Creation of market, sales, and potential analyses for managing the field sales team
Close collaboration with management and marketing on the further development of the sales strategy
Bionade GmbH
Regional Sales Manager (Southern Germany)
AGRICULTURE
January 2018 - March 2023 (5 years and 2 months)
Leadership, development, and management of a 10-person field sales team
Responsibility for market development in Bavaria and Baden-Württemberg
Implementation of national sales strategies
Development and management of sales activities in Food Retail & Beverage Wholesale
Analysis of market, customer, and potential data for sales management
Close collaboration with Key Account Management, Marketing, and Management