Freelancer profile translated to English.

Description

Ex Meetic, Vestiaire Collective, Luko, Bouygues Telecom.

I have been working in tech for 10+ years and have primarily trained in inbound Growth functions, in businesses that have disrupted their market and generated real business and societal impact.

KEY SKILLS:

. MARKETING AUTOMATION / CRM: CRM tool setup, creation of triggers and CRM sequences/programs (multi-brand, multilingual). Expert in Adobe Campaign, Braze, Batch, Airship

. INBOUND GROWTH: Organic acquisition, referral and word-of-mouth mechanics, customer engagement and retention, SEO

. BRANDING / BRAND ACTIVATION: Brand positioning, 360 deployment, off and on-line campaigns, brand content, reputation

BACKGROUND:

After a very formative first experience in Telecoms (BOUYGUES TELECOM) - an excellent school for product marketing and customer marketing -, I subsequently supported several scale-ups and start-ups at different stages of maturity.

. I joined MEETIC during its post-IPO expansion, to industrialize their CRM activity and make it a true "mobile first" platform that is part of the daily lives of millions of users in Europe.

. ADVITAM, at the time an early-stage start-up, to define its brand identity and positioning, orchestrate their first awareness campaign, and manage SEO content production.

. VESTIAIRE COLLECTIVE, on its path to profitability, to scale its CRM activity in France and internationally (marketing automation), define and manage commercial animation campaigns to create usage recurrence and develop sales.

. LUKO, during a hyper-growth phase, to develop organic traffic and convert incoming leads (organic = 1st acquisition channel), manage customer retention and brand strategy.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Luko
Head of Brand Marketing & CRM
BANKING AND INSURANCE
May 2021 - Today (5 years and 3 months)
Boost organic growth & retention
• Conversion | Manage end to end leads journey to increase engagement & organic sales
• Revenue growth | Cross sell & upsell actions through purchase funnel & CRM journeys
• Retention | Anti churn strategy based on lifetime value segmentation + transversal initiatives to contain the churn & reach the best NPS
• Advocacy | Referral programme Lead (10% of sales); Google reviews collect & monitoring
• CRM Saas setup (Braze): data architecture, tool migration, GDPR compliance
• Brand marketing Lead | Brand strategy, communication, content & PR
• Build and lead the team + cross functions management
CRM Customer Retention Branding Corporate Branding Branding & Identity Inbound marketing Referral Communication Strategy
VESTIAIRE COLLECTIVE
Head of CRM & Commercial animation
E-COMMERCE
September 2018 - May 2021 (2 years and 8 months)
Paris, France
. Envision & coordinate global user lifecycle strategy for EU, US, APAC markets
• Marketing automation = 30% of traffic & 50% of conversions. 150+ triggers released
• Tools governance (Adobe, Braze, Batch)
• Business Lead of Product features
• Marketing campaigns across owned channels (CMS, CRM) for all markets (EU, US, APAC)
• Personalize user experience & e-merchandising on Web & App (matching algorithms)
• Support Regional markets with campaigns best practices
• Team management
CRM Marketing Automation Marketing Sales Action Plan
Advitam.fr
Brand & Communications Lead (consultant)
E-COMMERCE
February 2016 - April 2021 (5 years and 2 months)
Paris, France

• Brand platform revamp: Define Brand assets & lead website redesign with free lancers
• Develop awareness & consideration through Offline campaigns (Grand prix Stratégies 2020)
• SEO: Content production
Branding Branding & Identity Advertising Campaign SEO SEO Writing