Freelancer profile translated to English.
Back to original languageAbout Ramata
Acquisition is becoming increasingly expensive. But are you truly leveraging the potential of your existing customers?
This is the challenge many e-commerce brands face today: you invest heavily in acquisition, but you don't capitalize enough on your existing customers to generate additional revenue. You have campaigns, automations, but no strategy to maximize the value of each customer.
Result: you are leaving money on the table.
I am Ramata, an Outsourced CRM Head for e-commerce brands.
With 8 years of e-commerce CRM experience, I have managed databases of 300,000 to 1 million contacts for brands like ÏDKIDS, Voyages-sncf.com, M6 Boutique, and supported over 10 e-commerce brands. I have generated between €800,000 and €1 million in annual revenue through the CRM channel.
My approach: to transform your CRM from a campaign tool into a growth lever.
What I do specifically:
✓ CRM Audit: I identify what's hindering your performance and untapped revenue opportunities
✓ CRM Strategy Design: segmentation, campaigns, automations, optimized customer journeys
✓ Deployment Management: I restructure with your teams and manage strategic campaigns
✓ Continuous Optimization: data-driven adjustments, A/B testing, KPI improvement to maximize revenue contribution
My goal: +15 to 20% additional revenue in 90 days.
Let's discuss your CRM challenges.
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Groupe Stars - M6 BoutiqueHead of E-CRM and Customer JourneyRETAIL (SMALL BUSINESS)June 2021 - July 2023 (2 years and 1 month)Saint-Denis, France1/ Management of the customer database:- Collection and integration of customer data- Data quality control, cleaning, and enrichment- Analysis and reporting of customer data2/ Development and implementation of CRM strategy:- Identification and implementation of performance KPIs in the CRM- Development of marketing and loyalty campaigns- Building communication plans and complex customer segments to personalize the customer experience- Configuration and construction of campaigns: targeting, triggers, workflow setup, tracking implementation, A/B testing- Monitoring and analysis, in partnership with operations, marketing, and e-commerce teams, of the impact of actions taken
- ÏDKIDSCRM Campaign ManagerFebruary 2018 - June 2021 (3 years and 4 months)Île-de-France, FranceOperational management- Development of the contact plan based on the commercial calendar- Management of email campaigns: targeting, sending proofs, configuration, routing- Analysis of campaign KPIs, reporting, and recommendations- Organization of A/B tests to improve campaign resultsProject management:- GDPR compliance- CRM workflow automation- Database cleaning- CRM tool developmentCRM strategy management:- Development of marketing triggersManagement of an intern
- CABESTANCampaign Management Project ManagerDIGITAL AND ITDecember 2017 - February 2018 (2 months)Île-de-France, France
Reviews
Recommendations
Be the first to recommend Ramata
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master 2 (M2), Stratégie E-CRMSup Career, l'École des Formations en Alternance du Groupe INSEEC2017Master 2 (M2), Stratégie E-CRM
- Master commerce électronique option réseaux sociauxUniversité Paris-Est Créteil (UPEC)2017Master commerce électronique option réseaux sociaux