About Ralf
- Food and Beverages
- Cosmetics
- Software
- other e-commerce companies
- Shopify // WordPress // Woocommerce
- Klaviyo // Mailchimp
- Hubspot // Odoo // Salesforce
German
Native or bilingual
English
Fluent
Spanish
Conversational
French
Basic
Chinese
Basic
Experience
- Buffalo Jerky - Nachhaltiger & Gesunder ProteinsnackFounderJuly 2025 - February 2026 (7 months)Solopreneur:With my own e-commerce company, Buffalo Jerky, I not only built a brand but also developed and optimized a complete performance marketing system from scratch. From positioning and conversion-oriented product communication to building a scalable Shopify infrastructure and data-driven e-mail marketing (flows, campaigns, segmentation, automations), I am responsible for the entire customer journey.I systematically test hooks, creatives, and offer structures, optimize conversion rates through copywriting, and use e-mail as a revenue lever for repeat purchases, cart abandonment, and launches. The project serves as my real-world test lab for performance strategies, marketing automation, and AI-powered content production.
- WordersCopywriter & TranslatorSOFTWARE PUBLISHINGJuly 2024 - Today (1 year and 11 months)SEO copywriter and translator for a global HR software company and Employer of Record from the USA.
- Alpha-Omega-TechnologieCopywriter & Content Creator for IoT StartupE-COMMERCEFebruary 2021 - November 2022 (1 year and 10 months)Eschwege, GermanyCreation of SEO-optimized articles and content, LinkedIn posts, case studies, white papers as marketing-oriented content creation.
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Education
- Master International BusinessEAE Business School2015Renommierte Business School Ausbildung mit besonderem Bezug auf kleine Unternehmen & Start-ups im internationalen Umfeld - Alles von Marketing, Steuern, Finanzen, Recht, Projektmanagement und vielen mehr.