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Ralf HillebrandRH

Ralf Hillebrand

E-Mail & Content Marketing

€330/day
1 project
Berlin, DE
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Ralf

Generate traffic and convince paying customers with e-mail marketing.

I create high-quality content with state-of-the-art AI tools and integrate it directly into your Shopify or WooCommerce system. From sales-driven creatives like video ads and social media content to professional e-books and website texts – I combine technology with sound copywriting to make your business visible and profitable.

For over 6 years, I've earned my living in the online world by bringing products and services to happy customers.

With my extensive experience in e-mail marketing, I develop sophisticated automations and high-performing campaigns that measurably generate revenue. These include, among others, welcome flows, abandoned cart flows, browse abandonment sequences, post-purchase and re-engagement workflows, as well as individually designed end-cart flows for targeted conversion increases.

Through precise segmentation based on purchasing behavior, interests, customer lifecycle phase, and engagement level, I ensure that each target group receives the right message at the right time. Additionally, I conceptualize strategic newsletters, from sales-oriented promotions to informative value-added newsletters that build trust and strengthen your brand in the long term. For higher open and click rates, stronger customer loyalty, and sustainable growth.

In my previous projects, I have already worked with numerous B2C companies in the following industries:
  • Food and Beverages
  • Cosmetics
  • Software
  • other e-commerce companies
A high-performing online project requires a solid technical foundation. I am very familiar with the following technologies:
  • Shopify // WordPress // Woocommerce
  • Klaviyo // Mailchimp
  • Hubspot // Odoo // Salesforce
If my profile has sparked your interest and convinced you, feel free to contact me and let's move your project forward together!
  • German

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

  • French

    Basic

  • Chinese

    Basic

Remote only
Primarily works remotely

Experience

  • Buffalo Jerky - Nachhaltiger & Gesunder Proteinsnack
    Founder
    July 2025 - February 2026 (7 months)
    Solopreneur:

    With my own e-commerce company, Buffalo Jerky, I not only built a brand but also developed and optimized a complete performance marketing system from scratch. From positioning and conversion-oriented product communication to building a scalable Shopify infrastructure and data-driven e-mail marketing (flows, campaigns, segmentation, automations), I am responsible for the entire customer journey.

    I systematically test hooks, creatives, and offer structures, optimize conversion rates through copywriting, and use e-mail as a revenue lever for repeat purchases, cart abandonment, and launches. The project serves as my real-world test lab for performance strategies, marketing automation, and AI-powered content production.
  • Worders
    Copywriter & Translator
    SOFTWARE PUBLISHING
    July 2024 - Today (1 year and 11 months)
    SEO copywriter and translator for a global HR software company and Employer of Record from the USA.
  • Alpha-Omega-Technologie
    Copywriter & Content Creator for IoT Startup
    E-COMMERCE
    February 2021 - November 2022 (1 year and 10 months)
    Eschwege, Germany
    Creation of SEO-optimized articles and content, LinkedIn posts, case studies, white papers as marketing-oriented content creation.

Reviews

5.0

Out of 1 rating

SörenS

Sören

Go Vocal

Reviewed on 4/9/2025

Working with Ralf was a great experience. He quickly got up to speed on a new and complex topic, delivered high-quality writing, and communicated clearly throughout the project. I especially appreciated his fast replies, thoughtful questions, and reliability in meeting deadlines. Last but not least, he was open to feedback and adapted quickly, which made collaboration effortless. I’ll happily work with him again and certainly recommend him!

Recommendations

Dorothea KleinDK
Chris AllmerCA
Dorothea Klein and 1 other person have recommended Ralf

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Education

  • Master International Business
    EAE Business School
    2015
    Renommierte Business School Ausbildung mit besonderem Bezug auf kleine Unternehmen & Start-ups im internationalen Umfeld - Alles von Marketing, Steuern, Finanzen, Recht, Projektmanagement und vielen mehr.

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