Freelancer profile translated to English.

Description

Former General Manager of a Parisian fashion house, I support fashion, lifestyle, and luxury brands in their strategic structuring and development.

I work on brand strategy, positioning, collection plan construction and optimization, product performance (sell-in / sell-out), and the definition of go-to-market strategies (retail, wholesale, DTC).

My approach combines creative vision and business rigor, stemming from my experience with houses such as Saint Laurent, Givenchy, Balenciaga, AMI Paris, and in general management at Koché.

I work with founders, DNVBs, and established brands on missions such as:

Audit and positioning clarification

Offer structuring and collection architecture

Merchandising and pricing optimization

Business model construction and projections

Preparation of strategic or investor decks

Launch or repositioning support

Objective: build coherent, desirable, and profitable brands.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Basic
Italian
Basic
Hindi
Native or bilingual
Punjabi
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

RAJAT KUMAR FASHIONS
Brand Strategy & Creative Direction Consultant
LUXURY GOODS
January 2025 - Today (1 year and 7 months)
Paris, France
🎯 What I bring to my clients:

🧭 Brand Strategy & Positioning
- Definition of positioning (market, target, pricing, DNA)
- Construction of the brand platform (vision, storytelling, identity)
- Structuring of collection architecture
- Competitive analysis & strategic benchmarking

🎨 Creative Direction
- Formalization of visual identity
- Translation of strategy into concrete artistic direction
- Supervision of product development (concept → prototype)
- Creation of guidelines for creative teams and partners

👔 Collection & Product Performance
- Development of coherent and profitable collection plans
- Sell-in / sell-out analysis & category optimization
- Management of strategic capsules and drops

📈 Business & Development
- Business model construction & pricing strategy
- Structuring of commercial objectives
- Preparation of investor decks
- Launch & go-to-market strategy (retail, wholesale, DTC)

🤝 Founder Support
- Vision clarification
- Organizational structuring
- Coordination between studio, production, and sales teams
Pricing Strategy Brand Strategy Business Strategy Go-to-Market (GTM) Strategy Business Plan
KOCHÉ
Director General
LUXURY GOODS
February 2023 - March 2025 (2 years and 1 month)
Paris, France
- Develop and execute company business strategies to achieve board of directors and shareholders' objectives.

- Ensure company policies and legal guidelines are communicated all the way from the top down in the company and that they are followed at all times.

- Delegate responsibilities and supervise the work of executives providing guidance and motivation to drive maximum performance.

- Oversee the company's financial, investment and businesss development activities.
Business Strategy General Management Project Management Pricing Strategy Branding
AMI PARIS
Collection Merchandiser
LUXURY GOODS
July 2021 - June 2023 (1 year and 11 months)
Paris, France
- Ensure the balance of the collection plan (size, function, price, etc.).

- Monitor the performance of product categories.

- Update collection tracking tools – PLM, ORLI.

- Prepare sales tools (Briefing, Fitting Guide, etc.).

- Product liaison for all support departments and sales teams. - Know your competitors and market trends.

- Perform regular reporting and analysis of sell-in / sell-out sales. - Manage the development of capsule collections.
Pricing Strategy Product Development Performance Management Merchandising Investment