Freelancer profile translated to English.
Back to original languageAbout Rajae
Need to boost your sales on marketplaces or optimize your website? 🚀
With over 8 years of experience in multi-channel acquisition and development, I help brands with their e-commerce growth strategy. My most remarkable track record? I drove the growth of an Amazon Seller Central account by +1000% in just 2 years.
What I can do for you:
- Marketplace Strategy: Complete management of your accounts (Amazon multi-country, Fnac, Cdiscount, ManoMano, etc.).
- Acquisition & Visibility: Management of high-performing campaigns (Google Ads, Amazon Ads, Meta, Criteo) with a constant focus on ROAS.
- Conversion Optimization: UX/UI redesign and e-merchandising to turn your visitors into customers (+20% conversion observed on my previous projects).
- Catalog Management: Integration and SEO optimization of your products using tools like Shopping Feed or Mirakl.
My approach is resolutely data-driven. I don't just manage the existing; I look for untapped growth levers to maximize your profitability.
Let's talk about your goals! Contact me for an initial assessment of your online presence.
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Remote only
Primarily works remotely
Experience
- Sonova AGE-COMMERCE MARKETING MANAGER - MARKETPLACESMEDICALOctober 2018 - June 2025 (6 years and 8 months)Paris, France
- Definition and management of the multi-channel e-commerce strategy: commercial animation, SEO/SEA, Google Ads, Meta, Bing, Amazon Ads, Criteo campaigns.
- Management of the Amazon Seller Central account (9 countries): sales growth.
- Management and optimization of websites and marketplaces (Amazon, Fnac, Cdiscount, Darty, ManoMano...): product catalog, e-merchandising, compliance, and offer promotion.
- Technical and agency coordination: UX/UI redesign and customer journey optimization (+20% conversion), creation and updating of multilingual content (FR, EN, ES, IT, NL, SE, PL).
- E-commerce project monitoring: writing specifications, development management, corrective testing, and implementation of new platforms.
- Analysis and reporting: Turnover, margin, ROAS, payment fees, weekly/monthly KPIs. Operational management: sales, orders, returns, customer service, in coordination with logistics and customer service.
- Product development: strategy, design, and launch of new ranges. Direct management of a team and cross-functional coordination with other departments (logistics, accounting, customer service, and external partners).
- Competitive intelligence and benchmarking: strategic recommendations to optimize performance.
- AuriseoWEBMARKETING ASSISTANTJanuary 2017 - August 2018 (1 year and 7 months)Paris, France
- Development of sales on marketplaces (product listing optimization, performance monitoring, promotional actions implementation).
- Website management and animation: content creation, online commercial offers, slider design, and visual updates.
- Newsletter creation and distribution (writing, database segmentation, open and conversion rate analysis).
- Participation in commercial negotiations with partners and suppliers.
- Organization and coordination of participation in trade shows (logistics, communication, marketing materials).
- After-sales service (SAV) monitoring and customer relationship management to improve satisfaction and loyalty.
- Analysis of performance indicators (turnover, conversion rate, traffic) and optimization recommendations.
- AUDILO/AURISEOMARKETPLACE MANAGERMarch 2017 - August 2017 (5 months)Paris, FranceDevelopment of Audilo products on marketplaces, product catalog updates, sales optimization, implementation of specific marketing tools, newsletter creation, order preparation, customer service, social media management...
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Education
- Master 2 STRATEGIC AND INTERNATIONAL MANAGEMENTYnov2018Master 2 MANAGEMENT STRATÉGIQUE ET INTERNATIONAL
- Master 1 MANAGEMENT SCIENCESIAE of Rouen2017Master 1 SCIENCES DU MANAGEMENT