Freelancer profile translated to English.

Description

CRM management consultant with 3 years of experience in omnichannel campaign orchestration (email/sms/push), I help companies implement high-performing CRM systems focused on engagement, conversion, and loyalty.

Expertise:

- Email, SMS, web & mobile push campaign management

- Targeting and segmentation workflow design

- Multichannel campaign creation and setup

- Testing/ UAT/ A/B testing

- KPI analysis/reporting

- CRM and digital project management (web app, newsletter redesign, migration, training...)

- Campaign optimization and competitive intelligence

- HTML modification

- GDPR compliance

Proficient Tools:

- Adobe Campaign (advanced)

- Dartagnan (advanced)

- Sinch (SMS)

- BATCH (push)

- Braze

- Splio

- Emarsys

- Everest/Validity (deliverability)

- Zendesk

- Trello/Jira/Notion for project management

My Added Value:

- Structured and results-oriented approach

- Ability to adapt quickly to client environments

- Dual strategic and operational vision

- Autonomy, rigor, and attention to detail

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

McDonald's
Campaign Manager (Consulting Assignment)
RESTAURANTS AND FOOD SERVICE
October 2025 - December 2025 (2 months)
Paris, France
- Management of multi-channel run campaigns (email and SMS)
- Creation of workflows on the Braze CRM
- Creation of emails on Figma and routing on Braze
- Project management on Notion
- KPI management
Braze Emailing Email Management CRM Management Notion
Banque des Territoires (Caisse des Dépôts Group)
Campaign Manager (Consulting Assignment)
BANKING AND INSURANCE
September 2024 - September 2025 (1 year)
Paris, France
- Migration to Adobe Campaign Classic (testing, workflow creation)
- Migration to the Dartagnan email builder with interface structuring, template creation, and team training
- Management of run campaigns: creative, targeting workflow, tracking links, UAT, scheduling
- Reporting and KPI analysis
Management of ancillary projects:
- Creation of a graphic charter on Dartagnan
- Subscription Web App project monitoring
- Newsletter redesign
Dartagnan Email Management Project Management Adobe Campaign Classic Adobe Campaign Standard
Renault
Campaign Manager (Consulting Assignment)
AUTOMOBILE
December 2023 - June 2024 (6 months)
Paris, France
- Omnichannel campaign management: email/SMS/push
- Email creation and design with dynamic content (dynamic display conditions) on Dartagnan
- Workflow creation and campaign setup on Adobe Classic
- Global campaign management for 15 countries
- Analysis and presentation of campaign results
- Trigger updates
Dartagnan Email Management Adobe Campaign Classic Workflow