RKFreelancer profile translated to English.
Back to original languageAbout Raïssa
Passionate about beauty and the luxury universe, I have developed expertise in public relations, influence, and event management, collaborating on projects for iconic brands such as CHANEL, Issey Miyake, and Shiseido. My attraction to storytelling and my project management expertise allow me to develop innovative concepts and transform every interaction into an exceptional moment.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- SHISEIDO EMEAPR, Influence & Digital Content CoordinatorLUXURY GOODSSeptember 2023 - October 2024 (1 year and 1 month)Paris, FrancePress:
- Development of press tools: (Brief, Press Kit, Educational Platform)
- Press analysis: compilation of press coverage, analysis and follow-up with markets
- Monitoring of market and internal requests
Influence:- Reporting of campaigns and activations
- Management of influencer database
- Creation of influencer briefs
- Management and follow-up of gifting shipments
- Influence monitoring
Event:- Logistics management: (Guest tracking, Packing list)
- Creation of guidelines: (Local guidelines, Event report)
- CHANEL PARFUMS BEAUTEPR & Influence Programming Project Manager / InternshipLUXURY GOODSJanuary 2023 - July 2023 (6 months)Neuilly-sur-Seine, FranceCoordination:
- Creation of tools for the functioning of the departments: (RACI, Project Tracking...)
Participation in the brief and monitoring of marketing campaigns- Organization of international PR Beauty Fragrance meetings, PR workshops, and other working sessions in France and abroad
Event:- Participation in the organization of external events (COCO MADEMOISELLE Dinner, 31 LE ROUGE, GAUJACQ Press Trip...)
- Coordination of service providers
Assistance in the design of local guidelines - PROCHES LIFESTYLEPR and E-PR Assistant Fashion Department / InternshipPRESS AND MEDIAJanuary 2022 - July 2022 (6 months)Paris, France
- Management and follow-up of shopping
- Assistance in the development of the influence strategy
- Monitoring of journalist requests
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Education
- International Communication MasterISCOM2024Master Communication Internationale
- International Business BachelorESCE BUSINESS SCHOOL2022Bachelor Commerce International