Ray B.

Within Le Good Goodies, I support the development of visibility and content strategy for a brand specializing in eco-responsible goodies (local manufacturing, recycled materials, ESAT production).

I mainly intervene on:

• Creation of high-value LinkedIn content (posts, carousels, "trigger" content oriented towards conversion)

• Visual design on Canva (branding, graphic consistency, readability)

• Structuring editorial strategy (calendar, angles, key messages)

• Writing SEO content for the Shopify blog

• Participation in the launch of an Ulule campaign (strategy, content, storytelling)

• Optimization of marketing messages (positioning, differentiation, proof points)

My approach: create content that not only generates visibility but also builds trust and creates business opportunities.

Content creation and Instagram/TikTok communication management. Product visual creation + Shopify site optimization

Creation and management of a complete communication strategy on Instagram (editorial planning, storytelling, visuals, videos). Creation of engaging content: posts, stories, contests, promotional campaigns. Monitoring statistics and community engagement to optimize performance. Creation of visual identities for individuals and associations (logos, business cards, templates).