Freelancer profile translated to English.
Back to original languageAbout Rainer
A listing that doesn't convert burns valuable advertising budget every day. As an Amazon expert with over 8 years of practical experience as a seller (FBA), I help companies make their products not only visible, but irresistible.
I offer product launches and holistic optimization based on real sales figures – not just on dry theory.
MY FOCUS: RETAIL READINESS & CONVERSION
Before you invest in expensive PPC, the foundation must be in place. I make your account "Retail Ready":
- Amazon SEO & Keyword Analysis:Using tools like Helium 10, I identify the search terms your target audience actually uses.
- Listing Optimization:Sales-psychological titles, bullet points, and descriptions that trigger the "Add to Cart" button.
- A+ Content Consulting:Storytelling that builds trust and strengthens your brand identity.
- Internationalization:Roll-out and localization of your listings for IT, ES, and FR.
MY EXPERTISE: 8 YEARS SELLER PERSPECTIVE
Why should you work with me? Because I know the pain points of a seller. I have managed international accounts operationally and strategically:
- Holistic Account Management:Sales planning and KPI monitoring.
- Account Health & Firefighting:Quick help with performance warnings, compliance issues, or blocked listings.
- Structural Development:I create processes that your team can sustainably continue (Interim Management).
- System Know-how:Confident use of Seller Central, Tradebyte, and interfaces to ERP systems like SAP.
WHY ME?
I see your Amazon channel through the entrepreneur's eyes – with structure and experience. My goal is measurable performance improvement and a healthy margin for you.
Ready for the next growth step? Let's discuss in a short introductory meeting how we can specifically increase your conversion rate and visibility.
English
Native or bilingual
German
Native or bilingual
Can work on-site
Würzburg (up to 50km), Frankfurt am Main (up to 50km), Nürnberg (up to 50km), München (up to 50km), Stuttgart (up to 50km)
Experience
- Frankonia Handels GmbH & Co. KG (Otto Group)Team Lead Marketplace & AmazonE-COMMERCEMarch 2018 - Today (8 years and 3 months)Wurzburg, BY, GermanyHolistic responsibility for the Amazon Seller business (FBA) as a central growth channel, including internationalization, performance management, and team leadership.Amazon-related highlights:
- Amazon Seller FBA scaled & internationalized (DE, IT, ES, FR)
- Sales, KPI & Account Health responsibility
- Execution and implementation of listing, SEO & content audits
- Conversion optimization with measurable sales uplifts
- Team lead (5 people) including prioritization, OKRs & execution
- Establishment of clear ownership & decision-making structures
- Middleware experience: Tradebyte in marketplace setup
- Additional responsibility for other marketplaces (Otto, eBay, Decathlon, Auctronia).
- Frankonia Handels GmbH & Co. KG (Otto Group)Senior Product Manager – E-Commerce PlatformE-COMMERCEOctober 2017 - March 2018 (5 months)Wurzburg, BY, Germany
- Platform & conversion optimization in e-commerce
- Data-driven prioritization & implementation
- Foundation for later scaling in the Amazon & marketplace environment
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Education
- Business Administration GraduateUniversity of AugsburgDiplom-Kaufmann
- Bachelor of Applied ScienceFernUniversität in HagenBachelor of Applied Science