Freelancer profile translated to English.
Back to original languageAbout Rainer
I am Rainer Hackbeil, a Copywriter & Ghostwriter with heart, conviction, and craftsmanship.
My texts help entrepreneurs, coaches, and the self-employed to communicate more clearly, become more visible digitally, and ultimately sell more without being pushy.
Clearly structured, personal in tone, professional in effect.
Fast, reliable, and with a feel for your target audience.
Whether LinkedIn posts, landing pages, websites, or 'About Me' texts:
I don't just write words, I build trust.
On Malt, I offer you top quality at fairly calculated introductory prices.
Not because I'm cheap, but because I start smart.
What I want in return: your trust, your project, your honest feedback.
If you're looking for someone who thinks along, asks questions, and delivers, let's get started.
German
Native or bilingual
English
Conversational
Can work on-site
Selters (up to 50km)
Experience
- CoachingAkademieOptimizing the 'About Me' page.CONSULTING AND AUDITSMarch 2025 - March 2025 (1 month)After several attempts with copywriters, the client still hadn't been able to present her desired 'About Me' page on her website that truly opens the heart. Until I wrote the right words for her. The client is super happy. See testimonial.
- Rainer Hackbeil – Copywriter & Ghostwriter (Freiberuflich)Copywriter & Ghostwriter for Entrepreneurs, Coaches & Self-EmployedOctober 2018 - Today (7 years and 10 months)Active as a copywriter & ghostwriter for several years – initially part-time, and full-time since 2024.During this time, I have developed website texts, landing pages, LinkedIn posts, and editorial content for entrepreneurs, coaches, and service providers.Focus: Clarity, structure, personality. Texts that sell without being pushy.
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Education
- CopywriterOnline Academy2024Fundierte Ausbildung im Bereich Werbetext, Verkaufspsychologie und Online-Kommunikation. Inhalte u. a.: Conversion Copywriting, Storytelling, Zielgruppenansprache, Textstruktur, Landingpages, LinkedIn-Posts, Headlines, Nutzenargumentation und CTA-Strategien. Abschluss einer praxisnahen Textausbildung mit Fokus auf verkaufsstarke Online-Kommunikation.
- NLP Practitioner (DVNLP, INLPTA)Hanno Schenk Academy2010Zertifizierte NLP-Ausbildung mit Fokus auf Sprache, Wahrnehmung, Verhaltensmuster und Kommunikationspsychologie. Schwerpunkt: Wie Sprache wirkt, wie Menschen ticken – und wie man mit Worten Veränderung auslöst. Psychologisch fundiertes Sprachverständnis für wirkungsvolle Kommunikation – zertifiziert als NLP Practitioner.