Freelancer profile translated to English.
Back to original languageAbout Raharintsoa
I am a senior digital marketing strategy consultant, specializing in structuring marketing and sales systems for executives, SMEs, and growth-stage companies.
- I assist decision-makers who wish to:
- clarify their digital strategy,
- structure their offers and positioning,
- implement effective marketing and sales processes,
- and develop sustainable growth without relying on operational tasks.
With over 9 years of digital experience, I combine a strategic vision, a results-oriented approach, and a strong ability to structure clear and actionable systems.
I do not act as an executor, but as a strategic partner, at the level of decision-making, framing, and prioritization.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- KIBOExperience 1 — E-commerce Strategic ManagementE-COMMERCEJanuary 2023 - Today (3 years and 5 months)Tananarive, MadagascarRole: Senior Consultant – Digital & E-commerce StrategyScope: Global management of the digital project - www.kibo.mgDescription:I supported the e-commerce platform www.kibo.mg in structuring its digital and commercial strategy, with the aim of improving online visibility, site performance, and the consistency of marketing actions.My intervention focused on:
- strategic framing of the e-commerce project,
- structuring of offers and customer journey,
- optimization of site architecture and user experience,
- management of digital marketing actions (SEO, acquisition, content),
- coordination of technical and marketing teams.
Result:A structured e-commerce platform, with a clear vision of digital priorities and a solid foundation for growth. - YOURTARGET AGENCYSenior Consultant in Growth Strategy & Digital Marketing StructuringJanuary 2017 - Today (9 years and 5 months)Antananarivo, MadagascarI am a senior digital marketing strategy consultant, specializing in structuring marketing and sales systems for executives, SMEs, and growth-stage companies.I assist decision-makers who wish to:
- clarify their digital strategy,
- structure their offers and positioning,
- implement effective marketing and sales processes,
- and develop sustainable growth without relying on operational tasks.
With over 8 years of digital experience, I combine a strategic vision, a results-oriented approach, and a strong ability to structure clear and actionable systems. - blue2purpleProgrammatic SupportJune 2016 - October 2017 (1 year and 4 months)Brussels, BelgiumIntervention in the Programmatic team, specifically handling operations related to Real-Time Bidding.- Ad trafficking in DoubleClick Campaign Manager- Campaign and budget setup in DoubleClick Bid Manager- A/B Test implementation- Performance monitoring- Anomaly detection in campaigns- Reporting: campaign statistics + analysisScripts: implementations, template duplications, modifications, creations
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Education
- Telecommunications Engineer: Radio Electric Spectrum Management/Distributed Artificial Intelligence, Telecommunications Engineering, Systems and NetworksEUROI (Indian Ocean Regional University Space)2014Ingénieur en télécommunication:Gestion du spectre radio électric/Intelligence artifficiell distribué, Ingénierie des télécommunications , systèmes et réseaux