Rafik Benbey

Self-employed, I created my own business to offer my web design and UX design services.

I design websites adapted to the client's business.

From showcase websites to e-commerce sites, including custom platform design, according to my clients' needs.

Optimized, responsive websites with local and technical SEO, handling everything from the concept to the visual creation. I manage everything from creation to deployment and maintenance.

Led the complete digital product design process for Zepama, from user research and ideation to high-fidelity prototypes and handoff to developers. Created user flows, wireframes, and interactive prototypes to support both the core product and the marketing website, ensuring alignment with business objectives and user needs. Designed and developed Zepama's website on WordPress, translating UX best practices into a responsive, SEO-optimized experience. Implemented and maintained a comprehensive design system to ensure consistency, scalability, and effective team collaboration. Conducted usability testing, A/B testing, and data-driven iterations to validate design decisions and optimize key user journeys across the product and website. Collaborated closely with product managers and engineers to ensure seamless implementation across all platforms, from design to production. Advocated for user-centered design principles, established feedback loops, and iterated continuously to improve user satisfaction and product performance.