Freelancer profile translated to English.

Description

After more than 15 years of experience in strategic communication, digital development, and transformation, I chose to redirect my career towards a field that offers more visibility, precision, and impact: data and artificial intelligence.

Recently graduated with an MBA in Big Data & Artificial Intelligence (ESG Executive), I am currently continuing to enhance my skills with an ongoing DAMA-DMBOK2 training, while developing concrete expertise in:

Data visualization and storytelling (Tableau)

Data automation, preparation, and analysis (Alteryx, Python)

Data Governance (DAMA, quality, compliance)

Applied artificial intelligence, predictive analysis, agile project management

🔹 Recent projects:

Development of a financial chatbot based on OpenAI and Power BI (Python/Alteryx)

Customer churn prediction model in the retail sector (Python)

Agile design of a user-centric mobile application (Agile/UX/UI methods)

Industry field of expertise

Languages

French
Native or bilingual
Arabic
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Lagny-sur-Marne (up to 30km), Bordeaux (up to 20km)

ACTINNOV,
Head of Communication and Data Insight
April 2019 - March 2025 (5 years and 11 months)
Paris, France
At ACTINNOV, I had the opportunity to begin enhancing my skills in the data field, alongside my ongoing data management training. I worked on small projects related to data governance, which allowed me to discover and apply key principles from the DAMA-DMBOK framework on an experimental scale.

I also contributed to internal awareness campaigns around "data adoption," by designing simplified educational materials and participating in client workshops on digital transformation.
This experience represents an important step in my career change towards data and AI professions, allowing me to concretely discover tools and practices related to the data lifecycle and governance challenges.
JIVE SQUAD,
Business Development Director
January 2018 - January 2019 (1 year)
Paris, France
Develop commercial development strategies Identify market opportunities and manage budgets Design business plans Monitor results and optimize commercial strategies using KPIs
HAVAS,
Account Director Advertising
January 2016 - January 2018 (2 years)
Tunisia
Mission: Manage a client portfolio in various sectors, Develop 360° communication strategies Manage a team of 6 people. Develop brand strategies based on consumer insights and business challenges Propose new solutions to improve clients' digital transformation