Raffaella Graziano

I am a Digital Project Manager specializing in converting visibility into sales.

My career didn't start in marketing, but in one of the most demanding environments: tourism.

For over a decade, I have worked in all links of the chain —hotels, tour operators, e-commerce, tourism promotion, and team management— holding positions of responsibility in commercial, revenue, MICE, contracting, distribution, and marketing areas.

I have managed real business:

✔ sales

✔ occupancy

✔ margins

✔ supplier negotiation

✔ teams

✔ international clients

This gives me something uncommon in the digital world: I understand how real money is generated, not just how traffic is generated.

I have worked with Latin-European (Spain, Italy, France) and British-Irish markets, allowing me to design strategies and messages adapted to different cultural audiences.

Furthermore, my language training (Spanish C2, Technical-Commercial Translation in English and French) enables me to create, review, and optimize multilingual content with professional accuracy.

Today, I apply all that knowledge as a Project Manager in digital environments:

— project management

— coordination of creative and technical teams

— social media

— brand positioning

— marketing campaigns

— sales funnels

My focus is clear: to help companies transform their online presence into measurable growth.

I don't "just" come from tourism.

I come from having been where pricing, distribution, and conversion decisions are made. That's why my approach to marketing is strategic, results-oriented, and connected to business.

I am a flexible, fast-learning professional, comfortable in changing environments, capable of integrating into diverse teams and contributing structure, vision, and execution.

If you are looking for someone who understands the customer, the business, and the digital channel, let's talk.