Freelancer profile translated to English.
Back to original languageAbout Raffaele
Hello and welcome!
I help organizations gain a deep understanding of their audience(s) to enable them to create meaning through products, services, and communication actions.
Specifically, I can assist you with the following topics:
- Qualitative user research (proto-persona, interview, persona, experience map, etc.) and quantitative
- Insight formulation
- Digital project management
- Communication strategy
- Branding
- Gamification
- Storytelling
Trained in Design Thinking, I use its methods and principles to shorten execution times and quickly test ideas with users.
I have worked in various sectors: banking, insurance, media, retail, food, sports, crafts, employment, peer-to-peer services, etc.
Would you like to discuss these topics? Contact me!
Italian
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- Uniteam
On Malt
Strategic PlannerSPORTSSeptember 2019 - December 2019 (3 months)Paris, FranceSupport for the partnership strategy between a leading employment group and a major sports institution in France. - AdfabCommunication ConsultantDIGITAL AND ITOctober 2015 - October 2018 (3 years and 1 month)Paris, FranceAdfab is a digital studio that assists companies (AccorHotels, Engie, BlaBlaCar, etc.) in designing digital services and products.For 3 years, I worked as a communication consultant.Responsible for all communication matters for the studio, my responsibilities were divided into 3 areas: sales, HR, and internal.I focused primarily on the sales aspect with various missions:- Responding to tenders- Strategic planning and insight research (monitoring, market research, user analysis, benchmarks)- Branding- Communication and media strategy- Editorial guidelines- Development of briefs and functional specificationsFor the HR aspect, I worked on creating and developing the employer brand, implementing engaging actions (improving sourcing through technical games, partnerships, employee advocacy, events, etc.).Finally, for internal communication, I participated in the implementation of a fairly advanced gamification system to motivate and stimulate the studio's talent. I also launched several communication tools to improve the daily lives of the teams.Brands: Galeries Lafayette, Lillenium, Orange, RAP&RNB, JdG, Little Cigogne, Sarenza
- Poussin CommunicationStrategic PlannerCONSULTING AND AUDITSApril 2014 - September 2015 (1 year and 6 months)Paris, FrancePoussin communication is a communication agency specializing in startups.For a year and a half, I had the opportunity to support entrepreneurs at different stages of their development: at the beginning, when their offering was not yet launched on the market, on launch day, and a few months after launch, to continue improving their proposition.My main responsibilities were:- Monitoring/benchmarking for analysis and real understanding of needs,- Strategic planning to find the right insights,- Branding to correctly position the product/service with users and the market,- Communication strategy: from its development to its execution.I also served as a project manager, acting as an interface between clients and teams, and intervening at the operational level (social media, public relations, events).I ensured the correct application of the adopted strategy, the guarantee of deliverables and the schedule, always with great kindness and pedagogy, to offer entrepreneurs strong support adapted to their challenges.Some sectors for which I have worked:- Sports (Adrelanib, LaCentraleduSport)- Jobboard (Welcome to the Jungle)- Marketplace (Clevermate, Jobber)- Food (P&C)
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Education
- User Research & UX StrategyLe Laptop2019Formation aux techniques de recherche utilisateur et à la stratégie UX.
- Master 2 Strategic Planning, Digital Strategy & Brand ContentSup de Pub2016Une formation en alternance accompagnée d'un projet professionnel de création d'entreprise (dans mon cas, une plateforme de mise en relation entre extras et restaurateurs). De nombreuses compétitions - d'une durée d'une semaine - ont ponctué l'année : Etam, Tinder, Monsieur Tee-shirt, Meubles et Objets, parmi d'autres.
Certifications
- Manage Your Project with a Scrum TeamOpenClassrooms2018