About Raffaela
Spanish
Native or bilingual
English
Fluent
Italian
Basic
Experience
- The Sauveux Group & Coffee KingMarketing & SEO ManagerE-COMMERCEJanuary 2023 - Today (3 years and 7 months)Runcorn, United KingdomI designed and optimized the SEO architecture of e-commerce sites, creating and reviewing sitemap and robots.txt files for better crawling. I implemented analysis tools: Google Analytics 4, Google Search Console, and Google Tag Manager, ensuring organic performance traceability. I performed technical and on-page audits, analyzed local keywords, optimized meta tags and internal links, and monitored SEO metrics for continuous improvement.
- Kromáticos AgencyFreelance SEO SpecialistJanuary 2022 - Today (4 years and 7 months)I have designed and executed technical, on-page, off-page, local, and GEO SEO strategies; Some of the most relevant projects I have worked on include: Spoonity.com: Multilingual optimization and Hreflang management; maintenance of organic traffic and backlinks during an international restructuring. Local SEO strategy with geolocated landing pages for the State of Mexico; increased visibility and conversions by keyword. EON Technology: Implementation of B2B SEO content strategy, going from 0 to 900 organic visits/month through strategic editorial planning. Optimization of 3 international e-commerce sites (Spain, Mexico, USA); adaptation of keywords by country and prevention of content cannibalization.
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Education
- ESCUELA DE ORGANIZACIÓN2025
- Master's in Business Management and MarketingUNIVERSIDAD CAMILO JOSÉ2022Master's in Business Management and Marketing