Freelancer profile translated to English.
Back to original languageAbout Rafel
My name is Rafel Gil, Senior Product Manager with 15 years of experience creating and launching digital products. I'm not the typical manager who just moves tasks in Jira and defines roadmaps: my differential value is that I have a founder's mindset, I come from UX design, I understand technical architecture, and I measure conversion with real data. I specialize in unblocking complexity, structuring difficult workflows, and transforming manual processes (like Excel chaos) into intuitive and profitable software.
I have led digital transformation both in high-demand multinationals (INDRA Minsait, DDB, Ogilvy for brands like Volkswagen, Lidl, or CaixaBank) and in my own independent projects (Systema ERP, Bardie AI, ClickConvert).
What do I bring to your business? Measurable results:
📉 50% reduction in bounce rate by redesigning complex UX architecture.
📈 8% increase in CTR by optimizing user experience.
💰 +€40,000 invoiced in 9 months building a commercial digital product from scratch.
Services:
🏷️🧭 Product Strategy & MVP: Definition of vision, roadmaps, and idea validation to launch products to market quickly and without technical debt.
🎨 Complex UX/UI Design: Intuitive flows, Figma prototypes, and clear interfaces for software with difficult processes (ERPs, Apps, multi-user).
🚀 CRO & Web Analytics: Funnel audits, GA4/GTM configuration, and landing page optimization to maximize your traffic conversion.
🤖 Applied AI & Automation: Design of custom AI agents, automations with LLMs, Prompt Engineering, and RAG architectures.
💻 Web Development (WordPress & CMS): Launch of corporate websites optimized for SEO and business, controlling the entire technical layer (PHP, MySQL).
English
Fluent
Spanish
Native or bilingual
Catalan
Native or bilingual
Can work on-site
Reus (up to 50km)
Experience
- Rafel Gil ComunicacióGraphic Designer, Web, App & UX/UI DesignerPRESS AND MEDIASeptember 2013 - Today (12 years and 11 months)Reus, Spain• Digital projects (Web+Apps)• Branding and logo creation• Packaging design• Marketing consultancy• Web design in Wordpress• Project management• Product & Service Design• UX/UI Design
- DDB Tandem S.A.UX DesignerPRESS AND MEDIAMay 2019 - October 2019 (6 months)Barcelona, SpainProject new Volkswagen.es web• Research: competitive and trends' analysis• Develop consistent information architecture and hierarchy• Review and update sitemaps• Create wireframes, user flows and user journey's.• Collaborate with UI designers, copy writers and content managers in order to achieve intuitive and user-friendly navigation while keeping business, brand strategy and marketing goals aligned• Ensure style coherence throughout the entire website• Prototyping• Usability tests• Prepare keynotes as supporting and pitch material during the design process• Proactivity and leadershipApps• Adobe Illustrator for design• Sketch app for wireframming, modeling & UI• Proto.io, Invision, Marvel for Prototyping• Miro for flows, visual collaboration keynotes & UX research• Google Suite for collaboration, organize & data tabulation.
- MovertisProduct Designer UX/UI & MarketingSOFTWARE PUBLISHINGNovember 2017 - January 2018 (2 months)Tarragona, SpainSoftware company planning, designing and managing all the strategies of corporate Branding, Content Marketing and Product Marketing.•Graphic Design (branding, corporate, media, ebooks, case study, budgets)•Product Design (feedback, iterate, client, workers, studies)•Web Design (CMS, FTP, Landing pages, integrations, plug-ins)•Visual Design (Sketch,UI-UX,Mockup's)•Photography (medias, corporate images, team, dossier, ads)•Seo & Web Manager (layout, maintenance, analytics, linkbuilding, Semrush, Wordpress)•Social Media & Marketing Mailing•Copywriting and Editor (Marketing titles, PUV, Blog, posts, interviews)•Analytic control (Google Marketing Platform)•Inbound Marketing (Hubspot)•Media & Post-production (Interview, Case study, videos, video-tutorials, sales)
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Education
- Master in Multidevice Web UX/UI (Web+Apps)ESDesign School of Design Barcelona. Máster en diseño web Multidispositivo · Design Thinking process, Agile, Scrum, Research & Facilitation process · Tools: Prototyping, wireframing, usability tests, heuristic analysis, Information Architecture, Card · . Sorting (TRIGGERS by Alejandro Masferrer) · Design technologies: Sketch, Figma, XD, InVision, Marvel · Basic Coding: HTML, CSS, CMS, Responsive & Grid Estrategia en medio digital Experienvia de usuario (UX) Diseño interfaz gráfica Responsive Design Getsión de un CMS Creación de Apps Prototipado y artes finales (Marvel, inVision)
- Master in Digital Marketing (Strategy+SEO)EAE Business School Barcelona2018· Diseño el plan de marketing online y desarrollando las estrategias y tácticas más eficaces en entornos digitales. · Gestión de proyectos de comercio electrónico gracias a herramientas de posicionamiento web, CRM, SMM y Business Intelligence, etc. · Definición de los objetivos adecuados y las métricas para conocer el retorno de la inversión de campañas y acciones de marketing online.
Certifications
- CFGS Artistic and Design Plastics in Advertising Graphics specialtyEADT2016
- Master in Digital Marketing and E-commerceEAE Business School Barcelona2018