Freelancer profile translated to English.
Back to original languageAbout Rafel
I am Rafel, a UX/UI Strategic Consultant with more than 15 years of experience in the digital industry.
I have led projects for major brands such as Volkswagen, Lidl, and CaixaBank, providing a comprehensive and decisive vision.
My profile brings together strategy, Branding, UX/UI Design, functional analysis, and executive production project all in a complete consultancy that allows me to offer a turnkey service without intermediaries.
Very important: From conceptualization to the executive project ready for production, I take care of the entire process. This reduces times, costs, and coordination problems.
If you are looking for a complete and effective solution, you are in good hands.
My services:
🌍 Digital Product Design (Websites, CMS & Apps)
📱 UX, UI, Architecture, Interaction, User flow, Testing, Diagram, Wireframes
🎯 Research, development, and iteration of digital product
đź‘© User Centered, Design Thinking
đź“„ Graphic Design, Branding, and Editorial.
👨‍💻 CMS Web Designer, Wordpress, Drupal, FTP
English
Fluent
Spanish
Native or bilingual
Catalan
Native or bilingual
Can work on-site
Barcelona (up to 50km)
Experience
- Rafel Gil ComunicacióGraphic Designer, Web, App & UX/UI DesignerPRESS AND MEDIASeptember 2013 - Today (12 years and 9 months)Reus, Spain• Digital projects (Web+Apps)• Branding and Logo creation• Packaging design• Marketing consultancy• Web Design in Wordpress• Project management• Product & Service Design• UX/UI Design
- DDB Tandem S.A.UX DesignerPRESS AND MEDIAMay 2019 - October 2019 (6 months)Barcelona, SpainProject new Volkswagen.es web• Research: competitive and trends' analysis• Develop consistent information architecture and hierarchy• Review and update sitemaps• Create wireframes, user flows and user journey's.• Collaborate with UI designers, copy writers and content managers in order to achieve intuitive and user-friendly navigation while keeping business, brand strategy and marketing goals aligned• Ensure style coherence throughout the entire website• Prototyping• Usability tests• Prepare keynotes as supporting and pitch material during the design process• Proactivity and leadershipApps• Adobe Illustrator for design• Sketch app for wireframming, modeling & UI• Proto.io, Invision, Marvel for Prototyping• Miro for flows, visual collaboration keynotes & UX research• Google Suite for collaboration, organize & data tabulation.
- MovertisProduct Designer UX/UI & MarketingSOFTWARE PUBLISHINGNovember 2017 - January 2018 (2 months)Tarragona, SpainSoftware company planning, designing and managing all the strategies of corporate Branding, Content Marketing and Product Marketing.•Graphic Design (branding, corporate, media, ebooks, case study, budgets)•Product Design (feedback, iterate, client, workers, studies)•Web Design (CMS, FTP, Landing pages, integrations, plug-ins)•Visual Design (Sketch,UI-UX,Mockup's)•Photography (medias, corporate images, team, dossier, ads)•Seo & Web Manager (layout, maintenance, analytics, linkbuilding, Semrush, Wordpress)•Social Media & Marketing Mailing•Copywriting and Editor (Marketing titles, PUV, Blog, posts, interviews)•Analytic control (Google Marketing Platform)•Inbound Marketing (Hubspot)•Media & Post-production (Interview, Case study, videos, video-tutorials, sales)
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Education
- Máster Web Multidispositivo UX/UI (Web+Apps)Escuela superior de Diseño ESDesign Barcelona. Máster en diseño web Multidispositivo · Design Thinking process, Agile, Scrum, Research & Facilitation process · Tools: Prototyping, wireframing, usability tests, heuristic analysis, Information Architecture, Card · . Sorting (TRIGGERS by Alejandro Masferrer) · Design technologies: Sketch, Figma, XD, InVision, Marvel · Basic Coding: HTML, CSS, CMS, Responsive & Grid Estrategia en medio digital Experienvia de usuario (UX) Diseño interfaz gráfica Responsive Design Getsión de un CMS Creación de Apps Prototipado y artes finales (Marvel, inVision)
- Máster Marketing Digital (Estrategia+SEO)EAE Business School Barcelona2018· Diseño el plan de marketing online y desarrollando las estrategias y tácticas más eficaces en entornos digitales. · Gestión de proyectos de comercio electrónico gracias a herramientas de posicionamiento web, CRM, SMM y Business Intelligence, etc. · Definición de los objetivos adecuados y las métricas para conocer el retorno de la inversión de campañas y acciones de marketing online.
Certifications
- CFGS Arts PlĂ stiques i Disseny en especialitat GrĂ fica PublicitĂ riaEADT2016
- Máster Marketing Digital y Comercio ElectrónicoEAE Business School Barcelona2018