Description

I am as much a product owner as I am a business analyst.

I’m committed to understanding how business works and what people need in order to achieve their objectives. I operate on tactical level, using my experience in project management, change management, leadership and business intelligence to cultivate fundamental solutions and lasting change.

› curious and analytical

› not afraid to take the lead or challenge opinions

› passionate about collaboration, coaching, and developing operational excellence within teams

› consistent and organised

Industry field of expertise

Languages

Dutch
Native or bilingual
English
Fluent
French
Conversational

Workplace preferences

Can work on-site

Antwerpen (up to 50km), Brussel (up to 20km), Gent (up to 20km), Amsterdam (up to 20km)

Colruyt group
Business Analyst & Business Representative @ Colruyt Group
DIGITAL AND IT
November 2020 - September 2024 (3 years and 11 months)
Brussels, Belgium
Developing and anchoring a first in class digital asset management solution for a large and complex organization with a multi-TB data legacy, in line with business architecture and program objectives.

› Project scoping; alignment with enterprise architecture
› Requirements gathering, analysis & acceptance testing
› Backlog management & product roadmap development
› Solution design & functional testing, sprint participation (scrum)
› Stakeholder management & training (key users, end users)
› Data migration coordination (86 TB › 4 TB; 120 FTE)
Project Management Digitale Transformatie Business Analysis
Colruyt group
Manager Customer Acquisition & Retention at ColliShop, Colruyt Group
RETAIL (SMALL BUSINESS)
January 2017 - October 2020 (3 years and 10 months)
Brussels, Belgium
As an integral part of E-commerce & Marketing, my team (7 FTE) and I are responsible for the development and execution of customer acquisition and retention strategies for one of Belgium's largest online retailers.

Led multiple initiatives around the development of a stronger data-driven organization and enhancement of capabilities in customer segmentation, personalization and marketing automation. A.o.:
› Setup of integrated BI team
› Implementation of Adobe Analytics
› Order forecasting modeling (machine learning)
› Direct mailing targeting optimization (machine learning)
AccorHotels
E-Commerce Manager Benelux
TRAVEL AND TOURISM
January 2015 - January 2017 (2 years)
Brussel, Belgium
Developing direct sales through AccorHotels.com for the BELUX and NL markets, together with my team (3 FTE). As a secondary objective, maximizing the web contribution for the BENELUX hotels.

» Business performance analysis & follow-up
» On-site activities: E-Merchandising, UX/CRO
» All available acquisition levers: Search (SEA, SEO), E-CRM, (Programmatic) display, Metasearch, Social media, Affiliation, Partnerships

In close collaboration with Paris HQ, worldwide E-Commerce relays, Revenue Management, Marketing, Loyalty and various other business segments.